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I’ve been doing Search Engine Marketing (SEM) since 1995 and founded Didit in 1996. I write a column, Paid Search Strategies, and recently decided to add video on iMediaConnection and on this site. My latest book, Search Engine Advertising, has been well received and includes $200 in Bing (adCenter) credits. Didit runs the PowerProfiles.com online Business Directory, plus I’ve launched a social entrepreneurship venture, We-Care.com, which delivers passive donation revenue to nonprofits. The full Kevin Lee bio has more.

Boat is in Bayshore / Dickson Marina

Another boat broke free and collided with Mint Mist rubbing against her Port side for several hours during Sandy’s wrath, snapping her port spring line and smashing her window.  Despite that, Mint Mist came out of Sandy smelling like a rose.

I like the Amazon personalized ads & they do a better job than most aboutads.info DAA executions

Amazon’s been serving me personalized ad creative and I like it.

Plus they’ve done a really great job with their ad prefernces page.  Better than Google and better than any NAI member that I’ve noticed, or AboutAds.info licensee I’ve tested.

Groupon jumps from Dental and Chiropractic to General Medical Practice deals.

OK, so I’ve seen the dental and chiropractic deals.  But now Groupon has offered something much more mainstream medical as a deal.

Again, my interpretation is that Groupon is fee splitting and in NY state that jeopardizes both the doctor and the fee recipient (Groupon who collects the fee).  My email inbox showed a link to: http://www.groupon.com/deals/amg-medical-group-2

Like a driving exam, a physical exam ensures bodies are properly responding to their environment and have developed quick reflexes when pelted with deer. Make sure your body is in tiptop shape with this Groupon: for $59, you get a new-patient checkup at AMG Medical Group (a $200 value). This offer is valid at locations in Manhattan,QueensBrooklynthe Bronx, and Staten Island. The checkup includes:

  • A complete physical exam, including medical history (a $150 value)
  • Blood sugar, cholesterol, stool, and urinalysis tests (a $50 value)

Groupon still offering medical deals, Dental Fee Splitting?

I assist with marketing my wife’s cognitive therapy practice, but watching Groupon and others continue to offer deals in licensed medical areas is like doing 65 MPH (ten above the limit) on the highway and seeing 18 consecutive cars blow by you at 90 MPH plus.  You are tempted to hit the gas but know if you follow the pack you’ll probably be the one bagged.

Today I got:

Smile Arts of NY – Midtown South Central

Zoom Teeth Whitening or Complete Dental-Implant Procedure with X-rays and Porcelain Crown (Up to 84% Off)

It’s tempting to fall in behind these medical practitioners on behalf of my wife’s business and hit the gas. But I’m not risking my wife’s NY State Psychologist license just to craft some cool Groupon deal (like a dating or relationship power session).

Groupon seems to me to clearly be fee splitting and in NY state that’s a no-no for both the practitioner and the fee recipient.

Exasperating.  I with it would get resolved via a clarification in law or a legal challenge.

Phishing email targets GoDaddy

Wow, look at how well these nasty organized crime phishing emails are impersonating GoDaddy.  One of the problems with being recognizable as a brand is you become the phishing target.

We-care.com reminder not malware or virus

Its actually pretty easy to get an app, software, or browser plugin mistakenly classified as a virus or malware.

Family computers (ones shared by several people) can result in this form of mistaken identity.  For example, I’m a founder of a company called We-Care.com which has a browser plugin for IE, Firefox and Chrome.  In addition to the ASPCA and other causes like Clean Water Action distributing the plugins directly, We-Care.com also convinces some software publishers to offer the plugin as an optional… YES OPTIONAL part of their software install.

So, what happens, one family member sees that the We-Care plugin, costs nothing, generates revenue for a cause (example) and is a great way to give back, FREE.  But because the We-Care software announces every time a cause it being supported other family members get freaked out and think the computer got infected.

When you’ve got millions of installs out there, it’s easy for a few people to get mislead.

Funny, Google AdWords doesn’t know Firefox 7 is new

Ever since upgrading to FF7, I’ve been getting the following wording from Google AdWords:

We have detected that you are using an older web browser. For better performance with the AdWords interface, we recommend using a modern browser such as Firefox 3.5 or later, Chrome, Safari 4 or later, or Internet Explorer 8 or later. Learn more

Funny.

 

Avinash Kaushik on The Best Sources of Data For Marketers

Interview between Didit CEO Kevin Lee and Avinash Kaushik, Analytics Evangelist, Google, recorded May 2010. In this segment, Kevin and Avinash discuss the best sources of analytics data for marketers.

Sam Yagan On Defining Search Marketing

Interview between Didit CEO Kevin Lee and Sam Yagan, OKCupid.com’s CEO and Co-Founder. In this segment, Kevin and Sam discuss the shifting definition of search marketing.

Recent Past Interviews

Maria Mandel

Doug Loots

Bill Kimberlin

Steve Isaac

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