Kevin Lee Search Engine Marketing Expert - Thought Leader Video Intereviews » Search Marketing News

GoDaddy Phishing email is particularly well disguised.

Administrator — Fri, 23 Dec 2011 17:19:18 +0000

Wow, look at how well these nasty organized crime phishing emails are impersonating GoDaddy. One of the problems with being recognizable as a brand is you become the phishing target.

We-care.com reminder not malware or virus, mistaken identity

Administrator — Mon, 19 Dec 2011 19:55:48 +0000

Its actually pretty easy to get an app, software, or browser plugin mistakenly classified as a virus or malware.

Family computers (ones shared by several people) can result in this form of mistaken identity. For example, I’m a founder of a company called We-Care.com which has a browser plugin for IE, Firefox and Chrome. In addition to the ASPCA and other causes like Clean Water Action distributing the plugins directly, We-Care.com also convinces some software publishers to offer the plugin as an optional… YES OPTIONAL part of their software install.

So, what happens, one family member sees that the We-Care plugin, costs nothing, generates revenue for a cause (example) and is a great way to give back, FREE. But because the We-Care software announces every time a cause it being supported other family members get freaked out and think the computer got infected.

When you’ve got millions of installs out there, it’s easy for a few people to get mislead.

Funny, Google AdWords doesn’t know Firefox 7 is new

Administrator — Thu, 13 Oct 2011 22:11:15 +0000

Ever since upgrading to FF7, I’ve been getting the following wording from Google AdWords:

We have detected that you are using an older web browser. For better performance with the AdWords interface, we recommend using a modern browser such as Firefox 3.5 or later, Chrome, Safari 4 or later, or Internet Explorer 8 or later. Learn more

Funny.

Avinash Kaushik on The Best Sources of Data For Marketers

Administrator — Fri, 09 Jul 2010 16:16:37 +0000

Interview between Didit CEO Kevin Lee and Avinash Kaushik, Analytics Evangelist, Google, recorded May 2010. In this segment, Kevin and Avinash discuss the best sources of analytics data for marketers.

Sam Yagan On Defining Search Marketing

Administrator — Thu, 25 Mar 2010 20:35:16 +0000

Interview between Didit CEO Kevin Lee and Sam Yagan, OKCupid.com’s CEO and Co-Founder. In this segment, Kevin and Sam discuss the shifting definition of search marketing.