I’ve been doing Search Engine Marketing (SEM) since 1995 and founded Didit in 1996. I write a column, Paid Search Strategies, and recently decided to add video on iMediaConnection and on this site. My latest book, Search Engine Advertising, has been well received and includes $200 in Bing (adCenter) credits. Didit runs the PowerProfiles.com online Business Directory, plus I’ve launched a social entrepreneurship venture, We-Care.com, which delivers passive donation revenue to nonprofits. The full Kevin Lee bio has more.
Interview between Didit CEO Kevin Lee and Bruce Clay Inc. CEO Bruce Clay, recorded at Ad:Tech New York, November, 2010. In this segment, Kevin and Bruce discuss social media and SEO.
Interview between Didit CEO Kevin Lee and Bruce Clay Inc. CEO Bruce Clay, recorded at Ad:Tech New York, November, 2010. In this segment, Kevin and Bruce discuss personalization and SEO.
Interview between Didit CEO Kevin Lee and Bruce Clay Inc. CEO Bruce Clay, recorded at Ad:Tech New York, November, 2010. In this segment, Kevin and Bruce discuss Changes to the Local SERP (Search Engine Results Page).
Interview between Didit CEO Kevin Lee and Bruce Clay Inc. CEO Bruce Clay, recorded at Ad:Tech New York, November, 2010. In this segment, Kevin and Bruce discuss search engine algorithm differentiation.
Interview between Didit CEO Kevin Lee and Doug Loots, Online Marketing Manager, Wells Fargo. In this segment, Kevin and Doug discuss SEM agency relationships.
Interview between Didit CEO Kevin Lee and Doug Loots, Online Marketing Manager, Wells Fargo. In this segment, Kevin and Doug discuss the evolving definition of search marketing.
Interview between Didit CEO Kevin Lee and Steve Isaac, CEO, EducationDynamics. Recorded July 2010. In this segment, Kevin and Steve discuss the evolving definition of “search marketing.”
Interview between Didit CEO Kevin Lee and Deborah Swider, eMarketing Manager, ASPCA. Recorded July 2010. In this segment, Kevin and Deborah discuss the changing definition of “search marketing.”
Interview between Didit CEO Kevin Lee and Lizzie Schreier, Senior Marketing Manager, Allstate Insurance. In this segment, Kevin and Lizzie discuss the evolving definition of the term “search marketing.”
Interview between Didit CEO Kevin Lee and Avinash Kaushik, Analytics Evangelist, Google, recorded May 2010. In this segment, Kevin and Avinash discuss the evolving definition of search marketing.
Interview between Didit CEO Kevin Lee and Seth Berman, Marketing Director of Blue Shield of California, recorded April, 2010. In this segment, Kevin and Seth discuss the changing definition of search marketing.
Interview between Didit CEO Kevin Lee and Meaghan Schaefer Chief Marketing Officer, Edo Interactive, recorded April, 2010. In this segment, Kevin and Meaghan discuss the changing definition of search marketing.
Interview between Didit CEO Kevin Lee and Coupons.com CEO Steven R. Boal, recorded April, 2010. In this segment, Steven and Kevin discuss how evolving search channels are impacting couponing.
Interview between Didit CEO Kevin Lee and Jason Teichman, SVP, Marketing & Product Management, Register.com. In this segment, Kevin and Jason discuss how to define search marketing in an era in which this marketing modality is growing increasingly integrated with others. Recorded March, 2010.
