I’ve been doing Search Engine Marketing (SEM) since 1995 and founded Didit in 1996. I write a column, Paid Search Strategies, and recently decided to add video on iMediaConnection and on this site. My latest book, Search Engine Advertising, has been well received and includes $200 in Bing (adCenter) credits. Didit runs the PowerProfiles.com online Business Directory, plus I’ve launched a social entrepreneurship venture, We-Care.com, which delivers passive donation revenue to nonprofits. The full Kevin Lee bio has more.

Laura Santos on Defining Search Marketing

Interview between Didit CEO Kevin Lee and Danskin’s Laura Santos. In this segment, Kevin and Laura discuss how to define search marketing.

March 19th, 2010 | Category: Laura Santos, Search Marketing | Comments are closed

Todd Whitley on Search Marketing For Non-Profits

Interview between Didit CEO Kevin Lee and Todd Whitley, of the Leukemia & Lymphoma Society, on the issue of the value of SEM for non-profit organizations.Recorded February, 2010.

March 5th, 2010 | Category: Search Marketing, Todd Whitley | Comments are closed

Pam Horan on Publishers’ “Love-Hate” Relationship With Search Engines

Interview between Didit CEO Kevin Lee and Online Publishers Association President Pam Horan. In this segment, Kevin and Pam discuss the ambivalent relationship which online publishers have had toward search engines and ad networks.

February 5th, 2010 | Category: Pam Horan, Search Marketing | Comments are closed

Rebecca Lieb on SEO 2.0

Interview between Kevin Lee, CEO of Didit, and Rebecca Lieb, VP at Econsultancy, on emerging forms of SEO (AKA “SEO 2.0″).

October 30th, 2009 | Category: Rebecca Lieb, Search Marketing, SEO | Comments are closed
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