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I’ve been doing Search Engine Marketing (SEM) since 1995 and founded Didit in 1996. I write a column, Paid Search Strategies, and recently decided to add video on iMediaConnection and on this site. My latest book, Search Engine Advertising, has been well received and includes $200 in Bing (adCenter) credits. Didit runs the PowerProfiles.com online Business Directory, plus I’ve launched a social entrepreneurship venture, We-Care.com, which delivers passive donation revenue to nonprofits. The full Kevin Lee bio has more.

Seth Berman on The Online Behavior of Baby Boomers

Interview between Didit CEO Kevin Lee and Seth Berman, Marketing Director of Blue Shield of California, recorded April, 2010. In this segment, Kevin and Seth discuss the online behavior of baby boomers.

Seth Berman on Optimal Time For Online Lead-Gen Follow-Up

Interview between Didit CEO Kevin Lee and Seth Berman, Marketing Director of Blue Shield of California, recorded April, 2010. In this segment, Kevin and Seth discuss the optimal time for follow-up after an online lead-generation form has been filled out.

Seth Berman on Using Social Media To Target Baby Boomers

Interview between Didit CEO Kevin Lee and Seth Berman, Marketing Director of Blue Shield of California, recorded April, 2010. In this segment, Kevin and Seth discuss using social media to target the Baby Boomer demographic.

Seth Berman on National Health Care's Impact on Health Care Marketing

Interview between Didit CEO Kevin Lee and Seth Berman, Marketing Director of Blue Shield of California, recorded April, 2010. In this segment, Kevin and Seth discuss the possible impact of national health care on health care marketing.

Seth Berman on CMO Mistakes

Interview between Didit CEO Kevin Lee and Seth Berman, Marketing Director of Blue Shield of California, recorded April, 2010. In this segment, Kevin and Seth discuss mistakes made by CMOs (Chief Marketing Officers) in respect to online media and marketing.

Seth Berman on New Media Evaluation

Interview between Didit CEO Kevin Lee and Seth Berman, Marketing Director of Blue Shield of California, recorded April, 2010. In this segment, Kevin and Seth discuss how CMOs should evaluate new media channels with high potential but limited history.

Seth Berman on The Future of Media

Interview between Didit CEO Kevin Lee and Seth Berman, Marketing Director of Blue Shield of California, recorded April, 2010. In this segment, Kevin and Seth discuss the future of media.

Seth Berman on The Changing Definition of Search Marketing

Interview between Didit CEO Kevin Lee and Seth Berman, Marketing Director of Blue Shield of California, recorded April, 2010. In this segment, Kevin and Seth discuss the changing definition of search marketing.

Recent Past Interviews

Maria Mandel

Doug Loots

Bill Kimberlin

Steve Isaac

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