I’ve been doing Search Engine Marketing (SEM) since 1995 and founded Didit in 1996. I write a column, Paid Search Strategies, and recently decided to add video on iMediaConnection and on this site. My latest book, Search Engine Advertising, has been well received and includes $200 in Bing (adCenter) credits. Didit runs the D&B online Business Directory, plus I’ve launched a social entrepreneurship venture, We-Care.com, which delivers passive donation revenue to nonprofits. The full Kevin Lee bio has more.

Chris McCann on Social Media

Interview between Didit CEO Kevin Lee and 1-800-Flowers.com President Chris McCann. In this segment, Kevin and Chris discuss how 1-800-Flowers has used social media.

January 19th, 2010 | Category: Chris McCann, Social Media | Comments are closed

Bill Wagner on Social Media Monitoring Platforms

Interview between Didit CEO Kevin Lee and Vocus CMO Bill Wagner on social media marketing platforms.

December 16th, 2009 | Category: Social Media | Comments are closed

Robert Fleming on Business Networking For E-Marketers

Interview between Didit CEO Kevin Lee and Robert Fleming, President/CEO Co-Founder of the eMarketing Association, on business networking issues for E-Marketers.

December 7th, 2009 | Category: Robert Fleming, Social Media | Comments are closed

Wenda Harris Millard on Social Media

Interview between Kevin Lee, CEO of Didit, and Wenda Harris Millard, President, Media Link LLC. In this segment, Wenda discusses how marketers should think about and act upon Social Media.

November 24th, 2009 | Category: Social Media, Wenda Harris Millard | Comments are closed

Joanne Bradford on Social Media and Targeted Online Advertising

Interview between Kevin Lee, CEO of Didit, and Joanne Bradford, SVP, Yahoo. In this segment, Joanne discusses social media and targeted online advertising.

October 13th, 2009 | Category: Joanne Bradford, Social Media, Yahoo | Comments are closed