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Interview between Didit CEO Kevin Lee and Lizzie Schreier, Senior Marketing Manager, Allstate Insurance. In this segment, Kevin and Lizzie discuss how to get buy-in from senior management for social media programs.
Interview between Didit CEO Kevin Lee and Avinash Kaushik, Analytics Evangelist, Google, recorded May 2010. In this segment, Kevin and Avinash discuss the impact of social media on analytics.
Interview between Didit CEO Kevin Lee and Seth Berman, Marketing Director of Blue Shield of California, recorded April, 2010. In this segment, Kevin and Seth discuss using social media to target the Baby Boomer demographic.
Interview between Didit CEO Kevin Lee and Meaghan Schaefer Chief Marketing Officer, Edo Interactive, recorded April, 2010. In this segment, Kevin and Meaghan discuss how social media is impacting the affiliate marketing landscape.
Interview between Didit CEO Kevin Lee and Doug Frisbie, National Social Media and Marketing Integration Manager, Toyota, recorded April, 2010. In this segment, Kevin and Doug discuss how to translate social media buzz into sales.
Interview between Didit CEO Kevin Lee and Doug Frisbie, National Social Media and Marketing Integration Manager, Toyota, recorded April, 2010. In this segment, Kevin and Doug discuss the use of data gathered from social sites to inform other forms of marketing.
Interview between Didit CEO Kevin Lee and Coupons.com CEO Steven R. Boal, recorded April, 2010. In this segment, Steven and Kevin discuss the use of coupons as triggers for social media interaction.
Interview between Didit CEO Kevin Lee and Eric Hom, Senior Director of Business Development, Ticketmaster, recorded April, 2010. In this segment, Kevin and Eric discuss how social media is impacting the ticketing industry.
Interview between Didit CEO Kevin Lee and Sam Yagan, OKCupid.com’s CEO and Co-Founder. In this segment, Kevin and Sam discuss how OKCupid.com is using Facebook to acquire more customers.
Interview between Didit CEO Kevin Lee and Todd Whitley, of the Leukemia & Lymphoma Society, on how to leverage social media to motive customers. Recorded February, 2010.
Interview between Didit CEO Kevin Lee and Todd Whitley, of the Leukemia & Lymphoma Society, on whether CMOs and other marketing decision makers should launch their own social network platforms or piggy-back on existing ones.Recorded February, 2010.
Interview between Didit CEO Kevin Lee and Paul Dunay, Global Director of Services Marketing, Avaya. In this segment, Kevin and Paul discuss how many CMOs over-emphasized “cheap” social media in 2009.
Interview between Didit CEO Kevin Lee and Eastman Kodak CMO and VP Jeff Hayzlett. In this segment, Kevin and Jeff discuss successful strategies and tactics for social media marketing.
Interview between Didit CEO Kevin Lee and 1-800-Flowers.com President Chris McCann. In this segment, Kevin and Chris discuss how 1-800-Flowers has used social media.
Interview between Didit CEO Kevin Lee and Vocus CMO Bill Wagner on social media marketing platforms.
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