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I’ve been doing Search Engine Marketing (SEM) since 1995 and founded Didit in 1996. I write a column, Paid Search Strategies, and recently decided to add video on iMediaConnection and on this site. My latest book, Search Engine Advertising, has been well received and includes $200 in Bing (adCenter) credits. Didit runs the PowerProfiles.com online Business Directory, plus I’ve launched a social entrepreneurship venture, We-Care.com, which delivers passive donation revenue to nonprofits. The full Kevin Lee bio has more.

Bruce Clay on Social Media and SEO

Interview between Didit CEO Kevin Lee and Bruce Clay Inc. CEO Bruce Clay, recorded at Ad:Tech New York, November, 2010. In this segment, Kevin and Bruce discuss social media and SEO.

Doug Loots on Social Media and SEO

Interview between Didit CEO Kevin Lee and Doug Loots, Online Marketing Manager, Wells Fargo. In this segment, Kevin and Doug discuss using social media and SEO.

Dout Loots on Social Media as a Marketing Tool

Interview between Didit CEO Kevin Lee and Doug Loots, Online Marketing Manager, Wells Fargo. In this segment, Kevin and Doug discuss using social media as a marketing tool.

Ben Smith on Social Media For Small Businesses

Interview between Didit CEO Kevin Lee and Ben Smith, CEO, MerchantCircle. Recorded August 2010. In this segment, Kevin and Ben discuss lead generation issues for small businesses.

Steve Isaac on Social Media

Interview between Didit CEO Kevin Lee and Steve Isaac, CEO, EducationDynamics. Recorded July 2010. In this segment, Kevin and Steve discuss how social media is impacting the education market.

Deborah Swider on Social Media

Interview between Didit CEO Kevin Lee and Deborah Swider, eMarketing Manager, ASPCA. Recorded July 2010. In this segment, Kevin and Deborah discuss the impact of social media on online marketing for non-profits.

Lizzie Schrieier on Getting Management Approval For Social Media Programs

Interview between Didit CEO Kevin Lee and Lizzie Schreier, Senior Marketing Manager, Allstate Insurance. In this segment, Kevin and Lizzie discuss how to get buy-in from senior management for social media programs.

Avinash Koushik on Social Media's Impact on Analytics

Interview between Didit CEO Kevin Lee and Avinash Kaushik, Analytics Evangelist, Google, recorded May 2010. In this segment, Kevin and Avinash discuss the impact of social media on analytics.

Seth Berman on Using Social Media To Target Baby Boomers

Interview between Didit CEO Kevin Lee and Seth Berman, Marketing Director of Blue Shield of California, recorded April, 2010. In this segment, Kevin and Seth discuss using social media to target the Baby Boomer demographic.

Meaghan Schaefer on Social Media and Affiliate Marketing

Interview between Didit CEO Kevin Lee and Meaghan Schaefer Chief Marketing Officer, Edo Interactive, recorded April, 2010. In this segment, Kevin and Meaghan discuss how social media is impacting the affiliate marketing landscape.

Doug Frisbie on Translating Social Media Buzz Into Sales

Interview between Didit CEO Kevin Lee and Doug Frisbie, National Social Media and Marketing Integration Manager, Toyota, recorded April, 2010. In this segment, Kevin and Doug discuss how to translate social media buzz into sales.

Doug Frisbie on Using Social Media Data For Other Marketing

Interview between Didit CEO Kevin Lee and Doug Frisbie, National Social Media and Marketing Integration Manager, Toyota, recorded April, 2010. In this segment, Kevin and Doug discuss the use of data gathered from social sites to inform other forms of marketing.

Steven R. Boal on Coupons as Triggers For Social Media Interaction

Interview between Didit CEO Kevin Lee and Coupons.com CEO Steven R. Boal, recorded April, 2010. In this segment, Steven and Kevin discuss the use of coupons as triggers for social media interaction.

Marketing Obsessions: Eric Hom on Ticketing and Social Media

Interview between Didit CEO Kevin Lee and Eric Hom, Senior Director of Business Development, Ticketmaster, recorded April, 2010. In this segment, Kevin and Eric discuss how social media is impacting the ticketing industry.

Sam Yagan on Leveraging Social Networks

Interview between Didit CEO Kevin Lee and Sam Yagan, OKCupid.com’s CEO and Co-Founder. In this segment, Kevin and Sam discuss how OKCupid.com is using Facebook to acquire more customers.

Recent Past Interviews

Maria Mandel

Doug Loots

Bill Kimberlin

Steve Isaac

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