Kevin Lee Search Engine Marketing Expert - News - Views » Social Media

Lizzie Schrieier on Getting Management Approval For Social Media Programs

Administrator — Fri, 09 Jul 2010 16:56:00 +0000

Interview between Didit CEO Kevin Lee and Lizzie Schreier, Senior Marketing Manager, Allstate Insurance. In this segment, Kevin and Lizzie discuss how to get buy-in from senior management for social media programs.

Avinash Koushik on Social Media’s Impact on Analytics

Administrator — Fri, 02 Jul 2010 14:57:53 +0000

Interview between Didit CEO Kevin Lee and Avinash Kaushik, Analytics Evangelist, Google, recorded May 2010. In this segment, Kevin and Avinash discuss the impact of social media on analytics.

Seth Berman on Using Social Media To Target Baby Boomers

Administrator — Mon, 21 Jun 2010 17:33:12 +0000

Interview between Didit CEO Kevin Lee and Seth Berman, Marketing Director of Blue Shield of California, recorded April, 2010. In this segment, Kevin and Seth discuss using social media to target the Baby Boomer demographic.

Meaghan Schaefer on Social Media and Affiliate Marketing

Administrator — Fri, 11 Jun 2010 14:19:30 +0000

Interview between Didit CEO Kevin Lee and Meaghan Schaefer Chief Marketing Officer, Edo Interactive, recorded April, 2010. In this segment, Kevin and Meaghan discuss how social media is impacting the affiliate marketing landscape.

Doug Frisbie on Translating Social Media Buzz Into Sales

Administrator — Fri, 04 Jun 2010 21:13:57 +0000

Interview between Didit CEO Kevin Lee and Doug Frisbie, National Social Media and Marketing Integration Manager, Toyota, recorded April, 2010. In this segment, Kevin and Doug discuss how to translate social media buzz into sales.

Doug Frisbie on Using Social Media Data For Other Marketing

Administrator — Fri, 04 Jun 2010 21:13:05 +0000

Steven R. Boal on Coupons as Triggers For Social Media Interaction

Administrator — Fri, 28 May 2010 19:08:59 +0000

Interview between Didit CEO Kevin Lee and Coupons.com CEO Steven R. Boal, recorded April, 2010. In this segment, Steven and Kevin discuss the use of coupons as triggers for social media interaction.

Marketing Obsessions: Eric Hom on Ticketing and Social Media

Administrator — Mon, 24 May 2010 15:49:48 +0000

Interview between Didit CEO Kevin Lee and Eric Hom, Senior Director of Business Development, Ticketmaster, recorded April, 2010. In this segment, Kevin and Eric discuss how social media is impacting the ticketing industry.

Sam Yagan on Leveraging Social Networks

Administrator — Thu, 25 Mar 2010 20:31:11 +0000

Interview between Didit CEO Kevin Lee and Sam Yagan, OKCupid.com’s CEO and Co-Founder. In this segment, Kevin and Sam discuss how OKCupid.com is using Facebook to acquire more customers.

Todd Whitley on Using Social Media to Motivate Customers

Administrator — Fri, 05 Mar 2010 18:24:25 +0000

Interview between Didit CEO Kevin Lee and Todd Whitley, of the Leukemia & Lymphoma Society, on how to leverage social media to motive customers. Recorded February, 2010.