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I’ve been doing Search Engine Marketing (SEM) since 1995 and founded Didit in 1996. I write a column, Paid Search Strategies, and recently decided to add video on iMediaConnection and on this site. My latest book, Search Engine Advertising, has been well received and includes $200 in Bing (adCenter) credits. Didit runs the PowerProfiles.com online Business Directory, plus I’ve launched a social entrepreneurship venture, We-Care.com, which delivers passive donation revenue to nonprofits. The full Kevin Lee bio has more.

Steven R. Boal on the Digitization of the Couponing Industry

Interview between Didit CEO Kevin Lee and Coupons.com CEO Steven R. Boal, recorded April, 2010. In this segment, Steven discusses the impact of digitization on the couponing industry.

Steven R. Boal on Offline/Online Integration of Digital Coupons

Interview between Didit CEO Kevin Lee and Coupons.com CEO Steven R. Boal, recorded April, 2010. In this segment, Steven and Kevin discuss the offline/online integration of digital coupons.

Steven R. Boal on Coupon.com’s Place Within an Evolving Ecosystem

Interview between Didit CEO Kevin Lee and Coupons.com CEO Steven R. Boal, recorded April, 2010. In this segment, Steven and Kevin discuss Coupon.com’s place in an evolving online marketing ecosystem.

Steven R. Boal on Couponing And Social Media

Interview between Didit CEO Kevin Lee and Coupons.com CEO Steven R. Boal, recorded April, 2010. In this segment, Steven and Kevin discuss couponing and social media.

Steven R. Boal on Coupons as Triggers For Social Media Interaction

Interview between Didit CEO Kevin Lee and Coupons.com CEO Steven R. Boal, recorded April, 2010. In this segment, Steven and Kevin discuss the use of coupons as triggers for social media interaction.

Steven R. Boal on Evolving Search Channels and Couponing

Interview between Didit CEO Kevin Lee and Coupons.com CEO Steven R. Boal, recorded April, 2010. In this segment, Steven and Kevin discuss how evolving search channels are impacting couponing.

Steven R. Boal on Industries That May Be Ripe For Couponing

Interview between Didit CEO Kevin Lee and Coupons.com CEO Steven R. Boal, recorded April, 2010. In this segment, Steven and Kevin discuss industries that may be ripe for increased couponing.

Steven R. Boal on Coupon Use In

Interview between Didit CEO Kevin Lee and Coupons.com CEO Steven R. Boal, recorded April, 2010. In this segment, Steven and Kevin discuss the use of coupons in “Bricks and Mortar” Retailing.

Steven R. Boal on New Media Evaluation

Interview between Didit CEO Kevin Lee and Coupons.com CEO Steven R. Boal, recorded April, 2010. In this segment, Steven and Kevin discuss how CMOs should evaluate new media channels with high potential but limited history.

Steven R. Boal on Technology Hurdles To Mobile Coupon Use

Interview between Didit CEO Kevin Lee and Coupons.com CEO Steven R. Boal, recorded April, 2010. In this segment, Steven and Kevin discuss technology hurdles impeding the increased use of coupons on mobile platforms.

Steven R. Boal on Couponing Best Practices

Interview between Didit CEO Kevin Lee and Coupons.com CEO Steven R. Boal, recorded April, 2010. In this segment, Steven discusses best practices for digital couponing.

Recent Past Interviews

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Bill Kimberlin

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