I’ve been doing Search Engine Marketing (SEM) since 1995 and founded Didit in 1996. I write a column, Paid Search Strategies, and recently decided to add video on iMediaConnection and on this site. My latest book, Search Engine Advertising, has been well received and includes $200 in Bing (adCenter) credits. Didit runs the PowerProfiles.com online Business Directory, plus I’ve launched a social entrepreneurship venture, We-Care.com, which delivers passive donation revenue to nonprofits. The full Kevin Lee bio has more.
Interview between Didit CEO Kevin Lee and Todd Whitley, of the Leukemia & Lymphoma Society, on lessons learned from this social media experiment. Recorded February, 2010.
Interview between Didit CEO Kevin Lee and Todd Whitley, of the Leukemia & Lymphoma Society, on how to leverage social media to motive customers. Recorded February, 2010.
Interview between Didit CEO Kevin Lee and Todd Whitley, of the Leukemia & Lymphoma Society, on how “superusers” drive increasing levels of donations and other positive behavior for non-profit organizations. Recorded February, 2010.
Interview between Didit CEO Kevin Lee and Todd Whitley, of the Leukemia & Lymphoma Society, on whether CMOs and other marketing decision makers should launch their own social network platforms or piggy-back on existing ones.Recorded February, 2010.
Interview between Didit CEO Kevin Lee and Todd Whitley, of the Leukemia & Lymphoma Society, on mistakes made by CMOs (Chief Marketing Officers) at non-profits in respect to online media decisions.Recorded February, 2010.
Interview between Didit CEO Kevin Lee and Todd Whitley, of the Leukemia & Lymphoma Society, on the question of whether non-profits relay too heavily on direct mail marketing today.Recorded February, 2010.
Interview between Didit CEO Kevin Lee and Todd Whitley, of the Leukemia & Lymphoma Society, on the issue of the value of SEM for non-profit organizations.Recorded February, 2010.
Interview between Didit CEO Kevin Lee and Todd Whitley, of the Leukemia & Lymphoma Society, on how CMOs at non-profits should evaluate new forms of media. Recorded February, 2010.
Interview between Didit CEO Kevin Lee and Todd Whitley, of the Leukemia & Lymphoma Society, on the future of analog and interactive digital media.Recorded February, 2010.
