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I’ve been doing Search Engine Marketing (SEM) since 1995 and founded Didit in 1996. I write a column, Paid Search Strategies, and recently decided to add video on iMediaConnection and on this site. My latest book, Search Engine Advertising, has been well received and includes $200 in Bing (adCenter) credits. Didit runs the PowerProfiles.com online Business Directory, plus I’ve launched a social entrepreneurship venture, We-Care.com, which delivers passive donation revenue to nonprofits. The full Kevin Lee bio has more.

Todd Whitley on Lessons Learned From “Totally Baldacious”

Interview between Didit CEO Kevin Lee and Todd Whitley, of the Leukemia & Lymphoma Society, on lessons learned from this social media experiment. Recorded February, 2010.

Todd Whitley on Using Social Media to Motivate Customers

Interview between Didit CEO Kevin Lee and Todd Whitley, of the Leukemia & Lymphoma Society, on how to leverage social media to motive customers. Recorded February, 2010.

Todd Whitley on “Super Users”

Interview between Didit CEO Kevin Lee and Todd Whitley, of the Leukemia & Lymphoma Society, on how “superusers” drive increasing levels of donations and other positive behavior for non-profit organizations. Recorded February, 2010.

Todd Whitley on “Standard” vs. Custom Social Networks

Interview between Didit CEO Kevin Lee and Todd Whitley, of the Leukemia & Lymphoma Society, on whether CMOs and other marketing decision makers should launch their own social network platforms or piggy-back on existing ones.Recorded February, 2010.

Todd Whitley on Non-Profit CMO Mistakes

Interview between Didit CEO Kevin Lee and Todd Whitley, of the Leukemia & Lymphoma Society, on mistakes made by CMOs (Chief Marketing Officers) at non-profits in respect to online media decisions.Recorded February, 2010.

Todd Whitley on Non-Profits’ Reliance on Direct Mail Marketing

Interview between Didit CEO Kevin Lee and Todd Whitley, of the Leukemia & Lymphoma Society, on the question of whether non-profits relay too heavily on direct mail marketing today.Recorded February, 2010.

Todd Whitley on Search Marketing For Non-Profits

Interview between Didit CEO Kevin Lee and Todd Whitley, of the Leukemia & Lymphoma Society, on the issue of the value of SEM for non-profit organizations.Recorded February, 2010.

Todd Whitley on New Media Evaluation

Interview between Didit CEO Kevin Lee and Todd Whitley, of the Leukemia & Lymphoma Society, on how CMOs at non-profits should evaluate new forms of media. Recorded February, 2010.

Todd Whitley on The Future of Media

Interview between Didit CEO Kevin Lee and Todd Whitley, of the Leukemia & Lymphoma Society, on the future of analog and interactive digital media.Recorded February, 2010.

Recent Past Interviews

Maria Mandel

Doug Loots

Bill Kimberlin

Steve Isaac

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