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I’ve been doing Search Engine Marketing (SEM) since 1995 and founded Didit in 1996. I write a column, Paid Search Strategies, and recently decided to add video on iMediaConnection and on this site. My latest book, Search Engine Advertising, has been well received and includes $200 in Bing (adCenter) credits. Didit runs the PowerProfiles.com online Business Directory, plus I’ve launched a social entrepreneurship venture, We-Care.com, which delivers passive donation revenue to nonprofits. The full Kevin Lee bio has more.

Wenda Harris Millard on Media Link

Interview between Kevin Lee, CEO of Didit, and Wenda Harris Millard, President, Media Link LLC. In this segment, Wenda discusses her latest project, which involves organizational restructuring.

Wenda Harris Millard on The Evolution of Media Buying

Interview between Kevin Lee, CEO of Didit, and Wenda Harris Millard, President, Media Link LLC. In this segment, Wenda discusses the evolution of media buying.

Wenda Harris Millard on Social Media

Interview between Kevin Lee, CEO of Didit, and Wenda Harris Millard, President, Media Link LLC. In this segment, Wenda discusses how marketers should think about and act upon Social Media.

Wenda Harris Millard on Retailers and Social Media

Interview between Kevin Lee, CEO of Didit, and Wenda Harris Millard, President, Media Link LLC. In this segment, Wenda discusses how retailers should regard and use Social Media

Wenda Harris Millard on Branded Entertainment

Interview between Kevin Lee, CEO of Didit, and Wenda Harris Millard, President, Media Link LLC. In this segment, Wenda discusses the nature of branded entertainment and right and wrong ways to execute it.

Wenda Harris Millard on CMO Mistakes

Interview between Kevin Lee, CEO of Didit, and Wenda Harris Millard, President, Media Link LLC. In this segment, Wenda discusses mistakes made by CMOs (Chief Marketing Officers) in respect to online media and marketing.

Wenda Harris Millard on Online Experimentation and Test Marketing

Interview between Kevin Lee, CEO of Didit, and Wenda Harris Millard, President, Media Link LLC. In this segment, Wenda discusses online experimentation and test marketing, and how CMOs (Chief Marketing Officers) should choose between disparate experimental marketing modalities.

Wenda Harris Millard on The Future of Media

Interview between Kevin Lee, CEO of Didit, and Wenda Harris Millard, President, Media Link LLC. In this segment, Wenda discusses the forms of media most likely to suffer as revolutionary changes continue to affect and afflict media.

Recent Past Interviews

Maria Mandel

Doug Loots

Bill Kimberlin

Steve Isaac

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