Kevin Lee Search Engine Marketing Expert - Thought Leader Video Intereviews

GoDaddy Phishing email is particularly well disguised.

Administrator — Fri, 23 Dec 2011 17:19:18 +0000

Wow, look at how well these nasty organized crime phishing emails are impersonating GoDaddy. One of the problems with being recognizable as a brand is you become the phishing target.

We-care.com reminder not malware or virus, mistaken identity

Administrator — Mon, 19 Dec 2011 19:55:48 +0000

Its actually pretty easy to get an app, software, or browser plugin mistakenly classified as a virus or malware.

Family computers (ones shared by several people) can result in this form of mistaken identity. For example, I’m a founder of a company called We-Care.com which has a browser plugin for IE, Firefox and Chrome. In addition to the ASPCA and other causes like Clean Water Action distributing the plugins directly, We-Care.com also convinces some software publishers to offer the plugin as an optional… YES OPTIONAL part of their software install.

So, what happens, one family member sees that the We-Care plugin, costs nothing, generates revenue for a cause (example) and is a great way to give back, FREE. But because the We-Care software announces every time a cause it being supported other family members get freaked out and think the computer got infected.

When you’ve got millions of installs out there, it’s easy for a few people to get mislead.

Funny, Google AdWords doesn’t know Firefox 7 is new

Administrator — Thu, 13 Oct 2011 22:11:15 +0000

Ever since upgrading to FF7, I’ve been getting the following wording from Google AdWords:

We have detected that you are using an older web browser. For better performance with the AdWords interface, we recommend using a modern browser such as Firefox 3.5 or later, Chrome, Safari 4 or later, or Internet Explorer 8 or later. Learn more

Funny.

Why I registered the FlamingPole.com domain

Administrator — Thu, 29 Sep 2011 17:30:46 +0000

I discovered a great campaign for FiberOne’s Magic Brownies as a result of a conversation on the Oldtimers List and the campaign mentioned the Flaming Pole Festival. I loved the videos so much, I spent the $8 and fifteen minutes to launch a site.

Are Groupon and Living Social Engaged in Illegal Fee-Splitting?

Administrator — Wed, 14 Sep 2011 22:27:31 +0000

As most of you are, I’m subscribed to Groupon, LivingSocial and a few other flash sales or daily deal sites. One recent offer from Groupon got me thinking.

Many states have laws for professions that don’t allow any third parties to be involved in transactions with customers, clients or patients. Depending on the state, the law may cover doctors, dentists, lawyers, real estate agents, or other professionals.

That means no kickbacks, or fee sharing.

Hey, I am no lawyer and of course can’t provide a legal opinion, but my layperson’s opinion is that Groupon may be in violation of
New York Public Health – § 4501 – Medical Referral Service Businesses Prohibited

as is any medical practitioner advertising on Groupon since Groupon takes the money from the customer and keeps some of it.
http://law.onecle.com/new-york/public-health/PBH02811_2811.html

http://www.articlesbase.com/criminal-articles/how-illegal-fee-splitting-may-cost-you-your-new-york-medical-license-771901.html

Spot checks of Groupon, LivingSocial and some other group buying sites seems to indicate that this practice is prevalent with dentists, chiropractors and dermatologists in particular.

Wonder if I’m completely off-base here or if indeed there is a problem that’s slipped under the radar.

Originally, I became aware of the laws because my wife is a psychologist, and I was wondering if she could offer a Groupon-type deal. Plus, I’m an investor in DiscountCoupons.com and had an interest in this type of arrangement from the offer-network as well.

Bruce Clay on Social Media and SEO

Administrator — Fri, 05 Nov 2010 17:11:45 +0000

Interview between Didit CEO Kevin Lee and Bruce Clay Inc. CEO Bruce Clay, recorded at Ad:Tech New York, November, 2010. In this segment, Kevin and Bruce discuss social media and SEO.

Bruce Clay on Personalization and SEO

Administrator — Fri, 05 Nov 2010 17:10:26 +0000

Interview between Didit CEO Kevin Lee and Bruce Clay Inc. CEO Bruce Clay, recorded at Ad:Tech New York, November, 2010. In this segment, Kevin and Bruce discuss personalization and SEO.

Bruce Clay on Changes to the Local SERP

Administrator — Fri, 05 Nov 2010 17:09:26 +0000

Interview between Didit CEO Kevin Lee and Bruce Clay Inc. CEO Bruce Clay, recorded at Ad:Tech New York, November, 2010. In this segment, Kevin and Bruce discuss Changes to the Local SERP (Search Engine Results Page).

Bruce Clay on Search Engine Algorithm Differentiation

Administrator — Fri, 05 Nov 2010 17:08:09 +0000

Interview between Didit CEO Kevin Lee and Bruce Clay Inc. CEO Bruce Clay, recorded at Ad:Tech New York, November, 2010. In this segment, Kevin and Bruce discuss search engine algorithm differentiation.

Kaijsa Kurstin (Bidding For Good) on Cause Marketing

Administrator — Fri, 29 Oct 2010 15:54:49 +0000

Interview between Didit CEO/We-Care Founder Kevin Lee and Kaijsa Kurstin, Media Relations Manager, BiddingForGood. In this segment, Kevin and Kaijsa discuss cause marketing. Recorded October, 2010.