Kevin Lee Search Engine Marketing Expert - News - Views

Todd Whitley on Lessons Learned From “Totally Baldacious”

Administrator — Fri, 05 Mar 2010 18:25:26 +0000

Interview between Didit CEO Kevin Lee and Todd Whitley, of the Leukemia & Lymphoma Society, on lessons learned from this social media experiment. Recorded February, 2010.

Todd Whitley on Using Social Media to Motivate Customers

Administrator — Fri, 05 Mar 2010 18:24:25 +0000

Interview between Didit CEO Kevin Lee and Todd Whitley, of the Leukemia & Lymphoma Society, on how to leverage social media to motive customers. Recorded February, 2010.

Todd Whitley on “Super Users”

Administrator — Fri, 05 Mar 2010 18:23:31 +0000

Interview between Didit CEO Kevin Lee and Todd Whitley, of the Leukemia & Lymphoma Society, on how “superusers” drive increasing levels of donations and other positive behavior for non-profit organizations. Recorded February, 2010.

Todd Whitley on “Standard” vs. Custom Social Networks

Administrator — Fri, 05 Mar 2010 18:22:20 +0000

Interview between Didit CEO Kevin Lee and Todd Whitley, of the Leukemia & Lymphoma Society, on whether CMOs and other marketing decision makers should launch their own social network platforms or piggy-back on existing ones.Recorded February, 2010.

Todd Whitley on Non-Profit CMO Mistakes

Administrator — Fri, 05 Mar 2010 17:14:05 +0000

Interview between Didit CEO Kevin Lee and Todd Whitley, of the Leukemia & Lymphoma Society, on mistakes made by CMOs (Chief Marketing Officers) at non-profits in respect to online media decisions.Recorded February, 2010.

Todd Whitley on Non-Profits’ Reliance on Direct Mail Marketing

Administrator — Fri, 05 Mar 2010 17:12:03 +0000

Interview between Didit CEO Kevin Lee and Todd Whitley, of the Leukemia & Lymphoma Society, on the question of whether non-profits relay too heavily on direct mail marketing today.Recorded February, 2010.

Todd Whitley on Search Marketing For Non-Profits

Administrator — Fri, 05 Mar 2010 17:10:52 +0000

Interview between Didit CEO Kevin Lee and Todd Whitley, of the Leukemia & Lymphoma Society, on the issue of the value of SEM for non-profit organizations.Recorded February, 2010.

Todd Whitley on New Media Evaluation

Administrator — Fri, 05 Mar 2010 17:01:53 +0000

Interview between Didit CEO Kevin Lee and Todd Whitley, of the Leukemia & Lymphoma Society, on how CMOs at non-profits should evaluate new forms of media. Recorded February, 2010.

Todd Whitley on The Future of Media

Administrator — Fri, 05 Mar 2010 16:58:55 +0000

Interview between Didit CEO Kevin Lee and Todd Whitley, of the Leukemia & Lymphoma Society, on the future of analog and interactive digital media.Recorded February, 2010.

Paul Dunay on Customer Service and Social Agility

Administrator — Fri, 12 Feb 2010 14:53:33 +0000

Interview between Didit CEO Kevin Lee and Paul Dunay, Global Director of Services Marketing, Avaya. In this segment, Kevin and Paul discuss Paul’s thesis that B2B marketers need to make their customer support operations “socially agile.”