Kevin Lee Search Engine Marketing Expert - News - Views

Lizzie Schreier on Selling Digital Marketing to Senior Management

Administrator — Fri, 09 Jul 2010 17:16:29 +0000

Interview between Didit CEO Kevin Lee and Lizzie Schreier, Senior Marketing Manager, Allstate Insurance. In this segment, Kevin and Lizzie discuss the task of selling digital marketing programs to senior management.

Lizzie Schreier on Advantages of Traditional Marketing Organizations

Administrator — Fri, 09 Jul 2010 17:08:07 +0000

Interview between Didit CEO Kevin Lee and Lizzie Schreier, Senior Marketing Manager, Allstate Insurance. In this segment, Kevin and Lizzie discuss the advantages enjoyed by traditional, non-digital marketing organizations.

Lizzie Schrieier on Getting Management Approval For Social Media Programs

Administrator — Fri, 09 Jul 2010 16:56:00 +0000

Interview between Didit CEO Kevin Lee and Lizzie Schreier, Senior Marketing Manager, Allstate Insurance. In this segment, Kevin and Lizzie discuss how to get buy-in from senior management for social media programs.

Lizzie Schreier on Breaking Down Marketing “Silos”

Administrator — Fri, 09 Jul 2010 16:39:05 +0000

Interview between Didit CEO Kevin Lee and Lizzie Schreier, Senior Marketing Manager, Allstate Insurance. In this segment, Kevin and Lizzie discuss the need to abolish traditional marketing silos thwarting the integration of cross-channel marketing efforts.

Lizzie Schreier on New Media Evaluation

Administrator — Fri, 09 Jul 2010 16:38:23 +0000

Interview between Didit CEO Kevin Lee and Lizzie Schreier, Senior Marketing Manager, Allstate Insurance. In this segment, Kevin and Lizzie discuss how CMOs (Chief Marketing Officers) need to approach the evaluation of new media forms.

Lizzie Schreier on The Future of Media

Administrator — Fri, 09 Jul 2010 16:23:16 +0000

Interview between Didit CEO Kevin Lee and Lizzie Schreier, Senior Marketing Manager, Allstate Insurance. In this segment, Kevin and Lizzie discuss the future of electronic media.

Lizzie Schreier on Defining “Search Marketing”

Administrator — Fri, 09 Jul 2010 16:19:09 +0000

Interview between Didit CEO Kevin Lee and Lizzie Schreier, Senior Marketing Manager, Allstate Insurance. In this segment, Kevin and Lizzie discuss the evolving definition of the term “search marketing.”

Avinash Kaushik on The Best Sources of Data For Marketers

Administrator — Fri, 09 Jul 2010 16:16:37 +0000

Interview between Didit CEO Kevin Lee and Avinash Kaushik, Analytics Evangelist, Google, recorded May 2010. In this segment, Kevin and Avinash discuss the best sources of analytics data for marketers.

Avinash Kaushik on CMO Mistakes

Administrator — Fri, 02 Jul 2010 15:08:33 +0000

Interview between Didit CEO Kevin Lee and Avinash Kaushik, Analytics Evangelist, Google, recorded May 2010. In this segment, Kevin and Avinash discuss mistakes frequently made by CMOs (Chief Marketing Officers) with respect to online marketing.

Avinash Kaushik on High-Velocity Testing

Administrator — Fri, 02 Jul 2010 15:07:32 +0000

Interview between Didit CEO Kevin Lee and Avinash Kaushik, Analytics Evangelist, Google, recorded May 2010. In this segment, Kevin and Avinash discuss high-velocity testing.