http://www.kevinlee.net SEM, SEO & Internet Marketing News, Commentary and Opinion Mon, 21 Apr 2008 15:37:30 +0000 http://backend.userland.com/rss092 en This was funny. went to live.com to check if a client site was well crawled. Got the main page, but when I his search, the earthlink DNS money machine kicked in. For thepurposes of this illustration, I swapped the search term to "car."  When I changed DNSs ... http://www.kevinlee.net/2007/10/21/oops-earthlink-dns-steals-livecom-search-traffic/search-marketing-news Alexa has a webservices API. Generally they are A-OK with folks using their data in either API or Widget form.  Apparently having the word Alexa in Alexaholic's name was enough to raise the ire of the folks at Amazon.  Even though the owner of the domain has changed the name ... http://www.kevinlee.net/2007/03/24/should-alexa-kill-alexaholic/search-marketing-news One of our marketing managers came up with a great idea.  Dave Pasternack T-shirts that say SEO is not Rocket Science from Cafe Press. http://www.kevinlee.net/2007/01/25/oh-yeah-forgot-about-the-dave-pasternack-t-shirts/search-marketing-news OK, this is getting funny. Threadwatch. is ruining a Dave Pasternack SEO contest (details here). All because Dave said SEO isn't rocket science in response to data from a Marketing Sherpa report and having been in the SEO business for ten years. (since 2001 we only do SEO ... http://www.kevinlee.net/2007/01/25/dave-pasternack-seo-and-sem-contest/search-marketing-news Last month, right during the holidays, my wife received 14 identical direct mail pieces from the local Manhattan Paychex office. Clearly they either flunked marketing 101, or there was a major breakdown in quality control in their marketing department or agency. Actually, it could have been both, ... http://www.kevinlee.net/2007/01/17/did-paychex-payx-flunk-marketing-101/search-marketing-news Looks like some SEOs agree that you don't need to personify what you do as "rocket science" to have a great professional business.   The hooplah continues however, in response to parts 1 and 2 of my column. ;-) http://www.kevinlee.net/2007/01/08/could-it-be-seos-agree-you-can-be-a-professional-without-rocket-science/search-marketing-news I wrote about ShaveEverywhere.com in my ClickZ column but in addition to ignoring PPC search,they also could have done so much more with organic search.  by embedding the flash in pages that described the contents in text, the site could come up for som mych more than its name. http://www.kevinlee.net/2006/06/04/shaveeverywhere-what-a-cool-site-what-bad-search/search-marketing-news David Dalka met up with me at the ACCM and used his minidisk player to do a cool podcast where I discuss MSN's entry into the marketplace. http://www.kevinlee.net/2006/05/18/i-got-podcast/search-marketing-news At the catalog and multi-channel merchant conference this week, I was struck by how many catalogers are nearly completely ignorant about SEO and SEM. Many don't eve use PPC search at ALL! Time for one of my staff to write an article. http://www.kevinlee.net/2006/05/11/catalog-marketing-under-using-seo-sem/search-marketing-news As I blog this, I'm on hold with Ikea. I love their stores and they have an enviable reputation in the world of retail. However, their eCommerce presence leaves a lot to be improved upon. It’s not so much their site as their process. I placed an order ... http://www.kevinlee.net/2006/02/13/ikea-drops-the-ball-poor-ecommerce-user-experience/uncategorized