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I’ve been doing Search Engine Marketing (SEM) since 1995 and founded Didit in 1996. I write a column, Paid Search Strategies, and recently decided to add video on iMediaConnection and on this site. My latest book, Search Engine Advertising, has been well received and includes $200 in Bing (adCenter) credits. Didit runs the PowerProfiles.com online Business Directory, plus I’ve launched a social entrepreneurship venture, We-Care.com, which delivers passive donation revenue to nonprofits. The full Kevin Lee bio has more.

Microsoft Advertising adCenter Offer Terms and Conditions

For those who have purchased Kevin Lee’s “The Truth About Pay-Per-Click Search Advertising,” or “Search Engine Advertising” and wish to redeem their offer code for $200 in free search advertising credit from Microsoft Advertising. the following are the terms:

OFFER TERMS AND CONDITIONS
Offer Details: Offer expires June 30, 2013 (midnight Pacific Time) and applies to new adCenter advertisers only. The ad credit cannot be used to pay for the one-time, nonrefundable $5 fee required to open a new account. Any portion of the ad credit not used within 90 days from the date the credit was applied to your account will expire. Ads must be stopped after ad credit is used up or within 90 days after ad credit is applied to your account, whichever comes first, or your credit card will be charged for advertising clicks. Offer valid to residents of the United States and Washington, D.C. only. Limit one ad credit per customer. Offer may not be combined with any other offers or discounts, separated, redeemed for cash, transferred, sold, or bartered. There is a minimum bid requirement of $0.05 per click-through when using adCenter. Search listings are subject to editorial review. See Advertiser Terms and Conditions for more details at sign-up. Other terms and conditions may apply.

1 comScore Media Metrix, January 2008, based on U.S. data 2 Nielsen Online, @Plan Winter 2008/2009, based on U.S. data measuring purchases within last six months

3 Nielsen Online MegaPanel Custom Analysis, January 2008

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