I’ve been doing Search Engine Marketing (SEM) since 1995 and founded Didit in 1996. I write a column, Paid Search Strategies, and recently decided to add video on iMediaConnection and on this site. My latest book, Search Engine Advertising, has been well received and includes $200 in Bing (adCenter) credits. Didit runs the D&B online Business Directory, plus I’ve launched a social entrepreneurship venture, We-Care.com, which delivers passive donation revenue to nonprofits. The full Kevin Lee bio has more.

Avinash Kaushik on Online Marketers' Tolerance For Risk

Interview between Didit CEO Kevin Lee and Avinash Kaushik, Analytics Evangelist, Google, recorded May 2010. In this segment, Kevin and Avinash discuss marketers’ tolerance for risk.

July 2nd, 2010 | Category: Avinash Kaushik | Comments are closed

Avinash Koushik on Social Media's Impact on Analytics

Interview between Didit CEO Kevin Lee and Avinash Kaushik, Analytics Evangelist, Google, recorded May 2010. In this segment, Kevin and Avinash discuss the impact of social media on analytics.

July 2nd, 2010 | Category: Avinash Kaushik, Social Media | Comments are closed

Seth Berman on The Online Behavior of Baby Boomers

Interview between Didit CEO Kevin Lee and Seth Berman, Marketing Director of Blue Shield of California, recorded April, 2010. In this segment, Kevin and Seth discuss the online behavior of baby boomers.

June 21st, 2010 | Category: Seth Berman | Comments are closed

Seth Berman on Optimal Time For Online Lead-Gen Follow-Up

Interview between Didit CEO Kevin Lee and Seth Berman, Marketing Director of Blue Shield of California, recorded April, 2010. In this segment, Kevin and Seth discuss the optimal time for follow-up after an online lead-generation form has been filled out.

June 21st, 2010 | Category: Seth Berman | Comments are closed

Seth Berman on Using Social Media To Target Baby Boomers

Interview between Didit CEO Kevin Lee and Seth Berman, Marketing Director of Blue Shield of California, recorded April, 2010. In this segment, Kevin and Seth discuss using social media to target the Baby Boomer demographic.

June 21st, 2010 | Category: Seth Berman, Social Media | Comments are closed

Seth Berman on National Health Care's Impact on Health Care Marketing

Interview between Didit CEO Kevin Lee and Seth Berman, Marketing Director of Blue Shield of California, recorded April, 2010. In this segment, Kevin and Seth discuss the possible impact of national health care on health care marketing.

June 21st, 2010 | Category: Seth Berman | Comments are closed

Seth Berman on CMO Mistakes

Interview between Didit CEO Kevin Lee and Seth Berman, Marketing Director of Blue Shield of California, recorded April, 2010. In this segment, Kevin and Seth discuss mistakes made by CMOs (Chief Marketing Officers) in respect to online media and marketing.

June 21st, 2010 | Category: CMO Mistakes, Seth Berman | Comments are closed

Seth Berman on New Media Evaluation

Interview between Didit CEO Kevin Lee and Seth Berman, Marketing Director of Blue Shield of California, recorded April, 2010. In this segment, Kevin and Seth discuss how CMOs should evaluate new media channels with high potential but limited history.

June 21st, 2010 | Category: Seth Berman | Comments are closed

Seth Berman on The Future of Media

Interview between Didit CEO Kevin Lee and Seth Berman, Marketing Director of Blue Shield of California, recorded April, 2010. In this segment, Kevin and Seth discuss the future of media.

June 21st, 2010 | Category: Future of Media, Seth Berman | Comments are closed

Seth Berman on The Changing Definition of Search Marketing

Interview between Didit CEO Kevin Lee and Seth Berman, Marketing Director of Blue Shield of California, recorded April, 2010. In this segment, Kevin and Seth discuss the changing definition of search marketing.

June 21st, 2010 | Category: Search Marketing, Seth Berman | Comments are closed

Meaghan Schaefer on Social Media and Affiliate Marketing

Interview between Didit CEO Kevin Lee and Meaghan Schaefer Chief Marketing Officer, Edo Interactive, recorded April, 2010. In this segment, Kevin and Meaghan discuss how social media is impacting the affiliate marketing landscape.

June 11th, 2010 | Category: Meaghan Schaefer, Social Media | Comments are closed

Meaghan Schaefer on Attribution Modeling in Affiliate Marketing

Interview between Didit CEO Kevin Lee and Meaghan Schaefer Chief Marketing Officer, Edo Interactive, recorded April, 2010. In this segment, Kevin and Meaghan discuss the use of attribution models in affiliate marketing.

June 11th, 2010 | Category: Meaghan Schaefer | Comments are closed

Meaghan Schaefer on Cross-Channel Consumer Behavior Tracking

Interview between Didit CEO Kevin Lee and Meaghan Schaefer Chief Marketing Officer, Edo Interactive, recorded April, 2010. In this segment, Kevin and Meaghan discuss cross-channel consumer behavior tracking.

June 11th, 2010 | Category: Meaghan Schaefer | Comments are closed

Meaghan Schaefer on Targeting “Millenials”

Interview between Didit CEO Kevin Lee and Meaghan Schaefer Chief Marketing Officer, Edo Interactive, recorded April, 2010. In this segment, Kevin and Meaghan discuss the targeting of the “Millenials” demographic.

June 11th, 2010 | Category: Meaghan Schaefer | Comments are closed

Meaghan Schaefer on CMO Mistakes

Interview between Didit CEO Kevin Lee and Meaghan Schaefer Chief Marketing Officer, Edo Interactive, recorded April, 2010. In this segment, Kevin and Meaghan discuss mistakes made by CMOs (Chief Marketing Officers) in respect to online media and marketing.

June 11th, 2010 | Category: CMO Mistakes, Meaghan Schaefer | Comments are closed
« Newer Entries  
  Older Entries »