I’ve been doing Search Engine Marketing (SEM) since 1995 and founded Didit in 1996. I write a column, Paid Search Strategies, and recently decided to add video on iMediaConnection and on this site. My latest book, Search Engine Advertising, has been well received and includes $200 in Bing (adCenter) credits. Didit runs the D&B online Business Directory, plus I’ve launched a social entrepreneurship venture, We-Care.com, which delivers passive donation revenue to nonprofits. The full Kevin Lee bio has more.

Pam Horan on 2009’s Most Important News For CMOs

Interview between Didit CEO Kevin Lee and Online Publishers Association President Pam Horan. In this segment, Kevin and Pam discuss the most signficant news developments for CMOs in 2009.

February 5th, 2010 | Category: Pam Horan | Comments are closed

Pam Horan on New Online Ad Formats

Interview between Didit CEO Kevin Lee and Online Publishers Association President Pam Horan. In this segment, Kevin and Pam discuss new online ad formats.

February 5th, 2010 | Category: Pam Horan | Comments are closed

Pam Horan on Publishers’ “Love-Hate” Relationship With Search Engines

Interview between Didit CEO Kevin Lee and Online Publishers Association President Pam Horan. In this segment, Kevin and Pam discuss the ambivalent relationship which online publishers have had toward search engines and ad networks.

February 5th, 2010 | Category: Pam Horan | Comments are closed

Pam Horan on CMO Mistakes

Interview between Didit CEO Kevin Lee and Online Publishers Association President Pam Horan. In this segment, Kevin and Pam discuss mistakes frequently made by CMOs in respect to online marketing and advertising.

February 5th, 2010 | Category: Pam Horan | Comments are closed

Pam Horan on The Future of Media

Interview between Didit CEO Kevin Lee and Online Publishers Association President Pam Horan. In this segment, Kevin and Pam discuss the future of electronic media.

February 5th, 2010 | Category: Pam Horan | Comments are closed

Jeff Hayzlett on the Role of the CMO

Interview between Didit CEO Kevin Lee and Eastman Kodak CMO and VP Jeff Hayzlett. In this segment, Kevin and Jeff discuss the role of the CMO in shepherding organizations through major transitions.

January 28th, 2010 | Category: Jeff Hayzlett | Comments are closed

Jeff Hayzlett on CMOs “Ruffling Feathers”

Interview between Didit CEO Kevin Lee and Eastman Kodak CMO and VP Jeff Hayzlett. In this segment, Kevin and Jeff discuss the necessity of forward-thinking CMOs being able to “ruffle feathers” within the organization.

January 28th, 2010 | Category: Jeff Hayzlett | Comments are closed

Jeff Hayzlett on CMOs Gaining Buy-In From The C-Suite

Interview between Didit CEO Kevin Lee and Eastman Kodak CMO and VP Jeff Hayzlett. In this segment, Kevin and Jeff discuss the importance of CMOs gaining buy-in from top management before proceeding.

January 28th, 2010 | Category: Jeff Hayzlett | Comments are closed

Jeff Hayzlett on CMO Mistakes

Interview between Didit CEO Kevin Lee and Eastman Kodak CMO and VP Jeff Hayzlett. In this segment, Kevin and Jeff discuss mistakes commonly made by CMOs (Chief Marketing Officers) in respect to online media.

January 28th, 2010 | Category: Jeff Hayzlett | Comments are closed

Jeff Hayzlett on the Future of Media

Interview between Didit CEO Kevin Lee and Eastman Kodak CMO and VP Jeff Hayzlett. In this segment, Kevin and Jeff discuss the future of traditional and new media.

January 28th, 2010 | Category: Jeff Hayzlett | Comments are closed

Jeff Hayzlett on Social Media

Interview between Didit CEO Kevin Lee and Eastman Kodak CMO and VP Jeff Hayzlett. In this segment, Kevin and Jeff discuss successful strategies and tactics for social media marketing.

January 28th, 2010 | Category: Jeff Hayzlett | Comments are closed

Chris McCann on Online Customer Relations Management

Interview between Didit CEO Kevin Lee and 1-800-Flowers.com President Chris McCann. In this segment, Kevin and Chris discuss how 1-800-Flowers is using online media to enhance customer relations management.

January 19th, 2010 | Category: Chris McCann | Comments are closed

Chris McCann on Online Marketing in a Recession

Interview between Didit CEO Kevin Lee and 1-800-Flowers.com President Chris McCann. In this segment, Kevin and Chris discuss the challenges of online marketing in a recession.

January 19th, 2010 | Category: Chris McCann | Comments are closed

Chris McCann on Social Media

Interview between Didit CEO Kevin Lee and 1-800-Flowers.com President Chris McCann. In this segment, Kevin and Chris discuss how 1-800-Flowers has used social media.

January 19th, 2010 | Category: Chris McCann, Social Media | Comments are closed

Chris McCann on CMO Mistakes

Interview between Didit CEO Kevin Lee and 1-800-Flowers.com President Chris McCann. In this segment, Kevin and Chris discuss mistakes made by CMOs (Chief Marketing Officers) in respect to online media and marketing.

January 19th, 2010 | Category: CMO Mistakes, Chris McCann | Comments are closed
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