I’ve been doing Search Engine Marketing (SEM) since 1995 and founded Didit in 1996. I write a column, Paid Search Strategies, and recently decided to add video on iMediaConnection and on this site. My latest book, Search Engine Advertising, has been well received and includes $200 in Bing (adCenter) credits. Didit runs the D&B online Business Directory, plus I’ve launched a social entrepreneurship venture, We-Care.com, which delivers passive donation revenue to nonprofits. The full Kevin Lee bio has more.

Meaghan Schaefer on New Media Evaluation

Interview between Didit CEO Kevin Lee and Meaghan Schaefer Chief Marketing Officer, Edo Interactive, recorded April, 2010. In this segment, Kevin and Meaghan discuss how CMOs should evaluate new media channels with high potential but limited history.

June 11th, 2010 | Category: Meaghan Schaefer | Comments are closed

Meaghan Schaefer on The Future of Media

Interview between Didit CEO Kevin Lee and Meaghan Schaefer Chief Marketing Officer, Edo Interactive, recorded April, 2010. In this segment, Kevin and Meaghan discuss the future of media.

June 11th, 2010 | Category: Future of Media, Meaghan Schaefer | Comments are closed

Meaghan Schaefer on Defining Search Marketing

Interview between Didit CEO Kevin Lee and Meaghan Schaefer Chief Marketing Officer, Edo Interactive, recorded April, 2010. In this segment, Kevin and Meaghan discuss the changing definition of search marketing.

June 11th, 2010 | Category: Meaghan Schaefer, Search Marketing | Comments are closed

Doug Frisbie on Toyota’s Social Media Strategy

Interview between Didit CEO Kevin Lee and Doug Frisbie, National Social Media and Marketing Integration Manager, Toyota, recorded April, 2010. In this segment, Kevin and Doug discuss Toyota’s social media strategy.

June 4th, 2010 | Category: Doug Frisbie | Comments are closed

Doug Frisbie on Translating Social Media Buzz Into Sales

Interview between Didit CEO Kevin Lee and Doug Frisbie, National Social Media and Marketing Integration Manager, Toyota, recorded April, 2010. In this segment, Kevin and Doug discuss how to translate social media buzz into sales.

June 4th, 2010 | Category: Doug Frisbie, Social Media | Comments are closed

Doug Frisbie on Using Social Media Data For Other Marketing

Interview between Didit CEO Kevin Lee and Doug Frisbie, National Social Media and Marketing Integration Manager, Toyota, recorded April, 2010. In this segment, Kevin and Doug discuss the use of data gathered from social sites to inform other forms of marketing.

June 4th, 2010 | Category: Doug Frisbie, Social Media | Comments are closed

Doug Frisbie on CMO Mistakes

Interview between Didit CEO Kevin Lee and Doug Frisbie, National Social Media and Marketing Integration Manager, Toyota, recorded April, 2010. In this segment, Kevin and Doug discuss mistakes made by CMOs (Chief Marketing Officers) in respect to online media and marketing.

June 4th, 2010 | Category: CMO Mistakes, Doug Frisbie | Comments are closed

Doug Frisbie on The Future of Media

Interview between Didit CEO Kevin Lee and Doug Frisbie, National Social Media and Marketing Integration Manger, Toyota, recorded April, 2010. In this segment, Kevin and Doug discuss the future of media.

June 4th, 2010 | Category: Doug Frisbie, Future of Media | Comments are closed

Doug Frisbie on Cross-Functional Social Media Teams

Interview between Didit CEO Kevin Lee and Doug Frisbie, National Social Media and Marketing Integration Manager, Toyota, recorded April, 2010. In this segment, Kevin and Doug discuss organizing social media efforts into cross-functional organizational teams.

June 4th, 2010 | Category: Doug Frisbie | Comments are closed

Steven R. Boal on the Digitization of the Couponing Industry

Interview between Didit CEO Kevin Lee and Coupons.com CEO Steven R. Boal, recorded April, 2010. In this segment, Steven discusses the impact of digitization on the couponing industry.

May 28th, 2010 | Category: Steven Boal | Comments are closed

Steven R. Boal on Offline/Online Integration of Digital Coupons

Interview between Didit CEO Kevin Lee and Coupons.com CEO Steven R. Boal, recorded April, 2010. In this segment, Steven and Kevin discuss the offline/online integration of digital coupons.

May 28th, 2010 | Category: Steven Boal | Comments are closed

Steven R. Boal on Coupon.com’s Place Within an Evolving Ecosystem

Interview between Didit CEO Kevin Lee and Coupons.com CEO Steven R. Boal, recorded April, 2010. In this segment, Steven and Kevin discuss Coupon.com’s place in an evolving online marketing ecosystem.

May 28th, 2010 | Category: Steven Boal | Comments are closed

Steven R. Boal on Couponing And Social Media

Interview between Didit CEO Kevin Lee and Coupons.com CEO Steven R. Boal, recorded April, 2010. In this segment, Steven and Kevin discuss couponing and social media.

May 28th, 2010 | Category: Steven Boal | Comments are closed

Steven R. Boal on Coupons as Triggers For Social Media Interaction

Interview between Didit CEO Kevin Lee and Coupons.com CEO Steven R. Boal, recorded April, 2010. In this segment, Steven and Kevin discuss the use of coupons as triggers for social media interaction.

May 28th, 2010 | Category: Social Media, Steven Boal | Comments are closed

Steven R. Boal on Evolving Search Channels and Couponing

Interview between Didit CEO Kevin Lee and Coupons.com CEO Steven R. Boal, recorded April, 2010. In this segment, Steven and Kevin discuss how evolving search channels are impacting couponing.

May 28th, 2010 | Category: Search Marketing, Steven Boal | Comments are closed
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