I’ve been doing Search Engine Marketing (SEM) since 1995 and founded Didit in 1996. I write a column, Paid Search Strategies, and recently decided to add video on iMediaConnection and on this site. My latest book, Search Engine Advertising, has been well received and includes $200 in Bing (adCenter) credits. Didit runs the PowerProfiles.com online Business Directory, plus I’ve launched a social entrepreneurship venture, We-Care.com, which delivers passive donation revenue to nonprofits. The full Kevin Lee bio has more.

Jeff Ferguson on The Changing Definition of "Search Marketing."

Interview between Didit CEO Kevin Lee and Jeff Ferguron, Senior Director, Online Marketing, Local.com. In this segment, Kevin and Jeff discuss the evolving definition of the term “Search Marketing.” Recorded August 2010.

Jeff Ferguson on Online Marketing For B2B Firms

Interview between Didit CEO Kevin Lee and Jeff Ferguron, Senior Director, Online Marketing, Local.com. In this segment, Kevin and Jeff discuss online marketing for B2B firms. Recorded August 2010.

Bill Kimberlin on New Regulations and Online Lead Generation

Interview between Didit CEO Kevin Lee and Bill Kimberlin, CEO, Medicare.com. Recorded July 2010. In this segment, Kevin and Bill discuss how new regulations are affecting online lead generation.

Bill Kimberlin on Social Media

Interview between Didit CEO Kevin Lee and Bill Kimberlin, CEO, Medicare.com. Recorded July 2010. In this segment, Kevin and Bill discuss the impact of social media on health care marketing.

Bill Kimberlin on CMO Mistakes

Interview between Didit CEO Kevin Lee and Bill Kimberlin, CEO, Medicare.com. Recorded July 2010. In this segment, Kevin and Bill discuss mistakes often made by CMOs (Chief Marketing Officers) in respect to online media and marketing

Bill Kimberlin on Changes in the Health Care Lead Gen Market

Interview between Didit CEO Kevin Lee and Bill Kimberlin, CEO, Medicare.com. Recorded July 2010. In this segment, Kevin and Bill discuss changes impacting the future of the health care lead gen market.

Bill Kimberlin on the Future of Media

Interview between Didit CEO Kevin Lee and Bill Kimberlin, CEO, Medicare.com. Recorded July 2010. In this segment, Kevin and Bill discuss the future of media.

Steve Isaac on Lead Generation for the Education Market

Interview between Didit CEO Kevin Lee and Steve Isaac, CEO, EducationDynamics. Recorded July 2010. In this segment, Kevin and Steve discuss lead generation for the education market.

Steve Isaac on Lead Source Diversity

Interview between Didit CEO Kevin Lee and Steve Isaac, CEO, EducationDynamics. Recorded July 2010. In this segment, Kevin and Steve discuss the diversity of online leads

Steve Isaac on Social Media

Interview between Didit CEO Kevin Lee and Steve Isaac, CEO, EducationDynamics. Recorded July 2010. In this segment, Kevin and Steve discuss how social media is impacting the education market.

Steve Isaac on CMO Mistakes

Interview between Didit CEO Kevin Lee and Steve Isaac, CEO, EducationDynamics. Recorded July 2010. In this segment, Kevin and Steve discuss mistakes made by CMOs (Chief Marketing Officers) and marketing teams in respect to online media and marketing.

Steve Isaac on New Media Evaluation

Interview between Didit CEO Kevin Lee and Steve Isaac, CEO, EducationDynamics. Recorded July 2010. In this segment, Kevin and Steve discuss how CMOs (Chief Marketing Officers) and online marketing teams should evaluate different forms of new media.

Steve Isaac on Defining "Search Marketing"

Interview between Didit CEO Kevin Lee and Steve Isaac, CEO, EducationDynamics. Recorded July 2010. In this segment, Kevin and Steve discuss the evolving definition of “search marketing.”

Steve Isaac on Emerging Markets For Online Education

Interview between Didit CEO Kevin Lee and Steve Isaac, CEO, EducationDynamics. Recorded July 2010. In this segment, Kevin and Steve discuss emerging markets for online education.

Deborah Swider on Lead Generation For Non-Profits

Interview between Didit CEO Kevin Lee and Deborah Swider, eMarketing Manager, ASPCA. Recorded July 2010. In this segment, Kevin and Deborah discuss online lead generation for non-profit organizations.