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I’ve been doing Search Engine Marketing (SEM) since 1995 and founded Didit in 1996. I write a column, Paid Search Strategies, and recently decided to add video on iMediaConnection and on this site. My latest book, Search Engine Advertising, has been well received and includes $200 in Bing (adCenter) credits. Didit runs the PowerProfiles.com online Business Directory, plus I’ve launched a social entrepreneurship venture, We-Care.com, which delivers passive donation revenue to nonprofits. The full Kevin Lee bio has more.

Mocrosoft PubCenter Contextual Ad Placement for Search Marketing

Most people are familiar with Google AdSense but aren’t aware that Microsoft has a PubCenter product that also serves contextual advertising. Leaderboard:

This is a larger ad:

And a small square:
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