Kevin Lee, Search Engine Marketer, SEM Guru, Speaker, Expert
My Bio:
Kevin Lee an industry pioneer in Search Engine Marketing was introduced at several conferences recently as the “godfather of search” and independently as an “OG” due to Kevin’s tenure and experience. Yet, Kevin’s digital marketing expertise extends beyond SEM / SEO encompassing social and display media, influencer marketing, content marketing as well as other forms of digital marketing. Kevin’s four books include Search Engine Advertising and Kevin also has authored hundreds of trade publication columns, shared strategic and tactical best practices at over 570 conferences and seminars as a speaker, keynoting many.
Kevin Lee Co-Founded Didit a leading digital-first marketing firm in 1996 and continues as Executive Chairman. He is also the founder of GivingForward.org a cause marketing nonprofit founded after having run We-Care ($8+ million for nonprofits via cause-marketing). Kevin has written 4 books, engaged in 570+speaking engagements, and published 700+ articles on marketing. Kevin received his MBA from Yale and lives in the NYC area.
Kevin acquired Truth Nutrition in 2023 to provide the entire Didit team a marketing lab where as a Marketing Mad Scientist, Kevin could build new technologies, deploy them and test new strategies and tactics creating case studies on those new methods and technologies.
Kevin earned his MBA from Yale School of Management in 1992 and lives in Scarsdale with his wife Dr. Allison Kahner (a Psychologist who also dabbles in real estate as the leading broker for Phillips Club Resales) and is a FT mom of two kids to boot. Kevin was recognized as an Ernst & Young Entrepreneur Of The Year® 2008 and 2009 Award Finalist in Metro New York Area.
Books
- The Eyes Have It. Hardcover September 11, 2007 ISBN-10: 0974380660
- The Truth About Pay-Per-Click Search Advertising Paperback March 29, 2009 ISBN-10: 0789738325
- Search Engine Advertising New Riders; 2 edition (May 29, 2009) ISBN-10: 0321495993
- Search Engine Secrets (self published mini-book on SEO Published 1997)
Awards and Recognition
- 2008 Recipient of the Direct Marketing Club of New York, Mal Dunn Leadership Award
- Finalist: Metro New York Ernst & Young Entrepreneur Of The Year(R) 2008 Award
- 2008 B-to-B Magazine’s Who’s Who – Search
- 2008 – 2016Â GLG Leader
- 2007 Didit number 12 position on Deloitte’s Fast 500
- 2007 Didit number 137 on the Inc 500
- 2007 Released Book, “The Eyes Have It” to critical acclaim
- 2005 Co-Leads research into the Golden Triangle of search
- 2005 Elected Chair of Search Engine Marketing Professionals (SEMPO)
- 2003 Founding BOD member, SEMPO
- 1998 Ad Club of NYC, Crystal Apple Award Recipient
Published Articles, ClickZ.com (link to new page)
Speaking Engagements (reverse chrono, not up-to-date, have several hundred… I’ll need to add to this list adding some of the more recent, but there will be a big gap as I work my way through):
- BusinessWorld The Power of Compound Marketing, March 28 2023
- SCORE SEO Marketing For Small Business Websites January 24, 2023
- Ad-Tech New York November 8- 10, 2004
- The Power of eMarketing (eMarketing Association) September 21- 22, 2004, Boston
- Search Engine Strategies Conference, San Jose August 2 – 5, 2004
- BoDog SportsBetting and Wagering Conference July 28- 30, 2004, Las Vegas
- Ad-Tech Chicago July 12- 13, 2004 (pending confirmation)
- Affiliate Summit Conference and Cruise June 24- 27, 2004
- KioskCom, Marketing and Optimizing your Search Engine Processes, Santa Barbara June 14- 16, 2004
- Ad-Tech San Francisco May 24 – 26, 2004
- Boston Interactive Media Assiciation May 20, 2004
- Search Engine Strategies Conference, Toronto May 11 – 12, 2004
- Shop.org, Scottsdale April 22 – 23, 2004
- ISPCon, April 14th, 2004, Washington, DC
- DMA Birect Marketing to Business March 22 – 24, 2004, Lake Buena Vista, Fl
- Politics Online Conference March 11, 2004, Washington DC GWU
- The Power of eMarketing (eMarketing Association) March 9- 10, 2004, San Francisco
- Search Engine Strategies Conference, New York March 1 – 4, 2004
- Webmasterworld, PubConference February 26 – 28, 2004, Orlando, Fl
- DMA/AIM, Net.Marketing Conference February 24 – 26, 2004, NYC
- eTail Conference February 23 2004, Palm Springs
- Search Engine Success: 7 Ideas Worth Stealing February 11 2004, Audio Conference and Online Chat
- iBreakfast: ONLINE MARKETING: SEARCH, NOT SPAM January 21, 2004, NYC, 8AM – 10AM
- Search Engine Strategies Conference, Chicago December 9 – 11, 2003
- Ad-Tech New York November 3-5, 2003
- Affiliate Summit New York November 3, 2003
- Digital Directories and Interactive Local Media October 22-24, 200, Alexandria, VA
- DMA Annual Conference October 12-14, 200, Orlando, FL
- IAB Advertisers Forum: It’s What’s NEW in Interactive Advertising September 10, 2003
- Search Engine Strategies Conference, San Jose August 18 to 21, 2003
- eTail 2003 August 11-14, 2003
- Jupiter Advertising Forum July 30 – 31, 2003
- IAB Search Marketing Road Show July 15, 17 and 21, 2003
- Frost and Sulivan Sales & Marketing 2003, East: 4th Annual Executive Summit July 13-17, 2003
- Ad-Tech San Francisco June 16 – 18, 2003 (no specific session to speak at but we are at booth 209. Stop by and say hi!)
- DMDays New York June 4, 2003
- Annual Catalog Conference June 1 to 3, 2003
- DMA Net.Marketing Solutions Lab May 5 to 7, 2003
- New York University’s Business Ownership, Self-Employment & Entrepreneurship Conference April 26, 2003
- Gaspedal, Feast For Smart Marketers VIP Dinner April 7, 2003
- U.S. Bancorp Piper Jaffray Search Symposium March 18, 2003 @12:15 (webcast for 30 days)
- DMCNY Search Engine Marketing March 13, 2003
- Internet.com’s Search Engine Strategies 2002 (Dallas) December 11-12, 2002
- AIM’s Dinner and a Deal (NYC) November 19th, 2002
- Internet.com’s Search Engine Strategies 2002 (San Jose) August 12 – 14, 2002
- SAEC Marketing 101 for Start-ups and Entrepreneurs July 24, 2002 PM
- LTBN – Online Sales, Lead Generation, and Search Engine Marketing July 24, 2002 AM
- TechxNY, Selling Online, June 26, 2002
- Direct Marketing Days NY June 17th to 19th, 2002 NYC
- NYNMA Sales and Marketing SIG, Effective Search Engine Marketing, April 30th, 2002
- Internet.com’s Search Engine Strategies 2002 (Boston) March 4 – 5, 2002
- INTERNET World Fall (NY) December 12-16, 2001
- Ad-Tech NY December 4-6, 2001
- Internet.com’s Search Engine Strategies 2001 (Dallas) November 14 – 15, 2001
- Internet.com’s Search Engine Strategies 2001 (San Francisco)
- SRI Branding for Financial Services Conference
- Connecticut Technology Council (Internet Marketing Conference)
- South Dakota Advertising Federation
- Direct Marketing Days NY
- IIR-NY Online Advertising Metrics
- Internet World LA
- Internet Publishing Expo NYC
- Direct Marketing Association Net.Marketing Conference
- New York Advertising Club “Plain Talk about Technologyâ€
- Direct Marketing Association E-mail Marketing Forum / Orlando
- Breakfastnetwork.com , Internet Marketing and Visibility
- Evision, Internet Marketing Conference, IIR, San Francisco
- E-mail marketing conference IQPC New York
- Viral Marketing Conference, NYC Institute for International Research
- EshowNY, the first Consumer Internet show at Madison Square Garden
- E-mail Marketing Conference NYC Institute for International Research
- New York Software Industry Association
- Guest Lecturer Pace University
- Direct Marketing Association, Carolinas Chapter
- Only In America Entrepreneurship Conference
- Alley To The Valley Venture Capital Conference
- 2000 New York Advertising Club “Plain Talk about Technologyâ€
- University Of Connecticut Digital Marketing Conference
- Advertising.com Web-Expo 99 Baltimore
- New York Advertising Club “Plain Talk about Technologyâ€
- National Trade Circulation Foundation, annual meeting, resulted in article in Folio Magazine.
- New York Advertising Club “Plain Talk about Technologyâ€
- New York Advertising Club “Interactive Roundtableâ€
- Yale School Of Management (Chaired and facilitated the Eugene Kummel Lecture Series)
Podcasts, over 70 (on the eMarketing Association)