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Kevin Ryan on Budget Allocation

Interview between Didit CEO Kevin Lee and Kevin Ryan, CMO of WebVisibility, on the question of how CMOs should evaluate forms of online media and allocate budgets accordingly.

Kevin Lee, Co-Founder & Executive Chairman is an acknowledged search engine marketing expert. Kevin's weekly column for JupiterMedia's ClickZ is read by thousands as are his regular quotes in the news media including the Wall Street Journal, Business Week, the New York Times, CNET, USA Today, and the San Jose Mercury News. Dozens of industry conferences invite Kevin to share his knowledge and expertise. His opinion is also valued by industry analysts and the investment community. When speaking at conferences his mission is to teach the best practices in search engine marketing. Kevin received an MBA from the Yale School of Management in 1992.

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