Interview between Didit CEO Kevin Lee and Eastman Kodak CMO and VP Jeff Hayzlett. In this segment, Kevin and Jeff discuss the role of the CMO in shepherding organizations through major transitions.
Permalink Comments off
Interview between Didit CEO Kevin Lee and Eastman Kodak CMO and VP Jeff Hayzlett. In this segment, Kevin and Jeff discuss the necessity of forward-thinking CMOs being able to “ruffle feathers” within the organization.
Permalink Comments off
Interview between Didit CEO Kevin Lee and Eastman Kodak CMO and VP Jeff Hayzlett. In this segment, Kevin and Jeff discuss the importance of CMOs gaining buy-in from top management before proceeding.
Permalink Comments off
Interview between Didit CEO Kevin Lee and Eastman Kodak CMO and VP Jeff Hayzlett. In this segment, Kevin and Jeff discuss mistakes commonly made by CMOs (Chief Marketing Officers) in respect to online media.
Permalink Comments off
Interview between Didit CEO Kevin Lee and Eastman Kodak CMO and VP Jeff Hayzlett. In this segment, Kevin and Jeff discuss the future of traditional and new media.
Permalink Comments off
Interview between Didit CEO Kevin Lee and Eastman Kodak CMO and VP Jeff Hayzlett. In this segment, Kevin and Jeff discuss successful strategies and tactics for social media marketing.
Permalink Comments off
Interview between Didit CEO Kevin Lee and 1-800-Flowers.com President Chris McCann. In this segment, Kevin and Chris discuss how 1-800-Flowers is using online media to enhance customer relations management.
Permalink Comments off
Interview between Didit CEO Kevin Lee and 1-800-Flowers.com President Chris McCann. In this segment, Kevin and Chris discuss the challenges of online marketing in a recession.
Permalink Comments off
Interview between Didit CEO Kevin Lee and 1-800-Flowers.com President Chris McCann. In this segment, Kevin and Chris discuss how 1-800-Flowers has used social media.
Permalink Comments off
Interview between Didit CEO Kevin Lee and 1-800-Flowers.com President Chris McCann. In this segment, Kevin and Chris discuss mistakes made by CMOs (Chief Marketing Officers) in respect to online media and marketing.
Permalink Comments off
Interview between Didit CEO Kevin Lee and 1-800-Flowers.com President Chris McCann. In this segment, Kevin and Chris discuss how CMOs and other marketing professionals should evaluate the potentials and risks of disparate new media.
Permalink Comments off
Interview between Didit CEO Kevin Lee and 1-800-Flowers.com President Chris McCann. In this segment, Kevin and Chris discuss the future of electronic media.
Permalink Comments off
Interview between Didit CEO Kevin Lee and Thrillist Director of Marketing and Partnerships John Wiseman. In this segment, Kevin and John discuss his decision to base his company on E-mail, “the original social media.”
Permalink Comments off
Interview between Didit CEO Kevin Lee and Thrillist Director of Marketing and Partnerships John Wiseman. In this segment, Kevin and John discuss the viability of E-mail as a marketing channel.
Permalink Comments off
Interview between Didit CEO Kevin Lee and Thrillist Director of Marketing and Partnerships John Wiseman. In this segment, Kevin and John discuss mistakes made by CMOs (Chief Marketing Officers) in respect to spending decisions on new media.
Permalink Comments off