Thursday, June 8, 2023
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John Wiseman on CMO Mistakes

Interview between Didit CEO Kevin Lee and Thrillist Director of Marketing and Partnerships John Wiseman. In this segment, Kevin and John discuss mistakes made by CMOs (Chief Marketing Officers) in respect to spending decisions on new media.

Kevin Lee, Co-Founder & Executive Chairman is an acknowledged search engine marketing expert. Kevin's weekly column for JupiterMedia's ClickZ is read by thousands as are his regular quotes in the news media including the Wall Street Journal, Business Week, the New York Times, CNET, USA Today, and the San Jose Mercury News. Dozens of industry conferences invite Kevin to share his knowledge and expertise. His opinion is also valued by industry analysts and the investment community. When speaking at conferences his mission is to teach the best practices in search engine marketing. Kevin received an MBA from the Yale School of Management in 1992.

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