Sometimes when I'm researching something and want input from others, its easier to post here than share GSuite docs.
{ 2010 01 07 }
John Wiseman on Evaluating New Media Marketing Channels
Interview between Didit CEO Kevin Lee and Thrillist Director of Marketing and Partnerships John Wiseman. In this segment, Kevin and John discuss how CMOs and VPs of Marketing should evaluate spending decisions on different types of media.