Interview between Didit CEO Kevin Lee and Paul Dunay, Global Director of Services Marketing, Avaya. In this segment, Kevin and Paul discuss Paul’s thesis that B2B marketers need to make their customer support operations “socially agile.”
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Interview between Didit CEO Kevin Lee and Paul Dunay, Global Director of Services Marketing, Avaya. In this segment, Kevin and Paul discuss how new collaboration and communications technologies are changing the rules of marketing
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Interview between Didit CEO Kevin Lee and Paul Dunay, Global Director of Services Marketing, Avaya. In this segment, Kevin and Paul discuss Paul’s theory of “inbound marketing.”
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Interview between Didit CEO Kevin Lee and Paul Dunay, Global Director of Services Marketing, Avaya. In this segment, Kevin and Paul discuss how many CMOs over-emphasized “cheap” social media in 2009.
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Interview between Didit CEO Kevin Lee and Paul Dunay, Global Director of Services Marketing, Avaya. In this segment, Kevin and Paul discuss how CMOs should evaulate new forms of media and marketing that are attracting milions of consumers but have limited history.
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Interview between Didit CEO Kevin Lee and Paul Dunay, Global Director of Services Marketing, Avaya. In this segment, Kevin and Paul discuss the future of media.
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Interview between Didit CEO Kevin Lee and Online Publishers Association President Pam Horan. In this segment, Kevin and Pam discuss the most signficant news developments for CMOs in 2009.
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Interview between Didit CEO Kevin Lee and Online Publishers Association President Pam Horan. In this segment, Kevin and Pam discuss new online ad formats.
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Interview between Didit CEO Kevin Lee and Online Publishers Association President Pam Horan. In this segment, Kevin and Pam discuss the ambivalent relationship which online publishers have had toward search engines and ad networks.
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Interview between Didit CEO Kevin Lee and Online Publishers Association President Pam Horan. In this segment, Kevin and Pam discuss mistakes frequently made by CMOs in respect to online marketing and advertising.
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Interview between Didit CEO Kevin Lee and Online Publishers Association President Pam Horan. In this segment, Kevin and Pam discuss the future of electronic media.
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