June 21, 2010 at 9:35 am
· Filed under Seth Berman
Interview between Didit CEO Kevin Lee and Seth Berman, Marketing Director of Blue Shield of California, recorded April, 2010. In this segment, Kevin and Seth discuss the online behavior of baby boomers.
June 21, 2010 at 9:34 am
· Filed under Seth Berman
Interview between Didit CEO Kevin Lee and Seth Berman, Marketing Director of Blue Shield of California, recorded April, 2010. In this segment, Kevin and Seth discuss the optimal time for follow-up after an online lead-generation form has been filled out.
Interview between Didit CEO Kevin Lee and Seth Berman, Marketing Director of Blue Shield of California, recorded April, 2010. In this segment, Kevin and Seth discuss using social media to target the Baby Boomer demographic.
June 21, 2010 at 9:31 am
· Filed under Seth Berman
Interview between Didit CEO Kevin Lee and Seth Berman, Marketing Director of Blue Shield of California, recorded April, 2010. In this segment, Kevin and Seth discuss the possible impact of national health care on health care marketing.
Interview between Didit CEO Kevin Lee and Seth Berman, Marketing Director of Blue Shield of California, recorded April, 2010. In this segment, Kevin and Seth discuss mistakes made by CMOs (Chief Marketing Officers) in respect to online media and marketing.
June 21, 2010 at 9:25 am
· Filed under Seth Berman
Interview between Didit CEO Kevin Lee and Seth Berman, Marketing Director of Blue Shield of California, recorded April, 2010. In this segment, Kevin and Seth discuss how CMOs should evaluate new media channels with high potential but limited history.
Interview between Didit CEO Kevin Lee and Seth Berman, Marketing Director of Blue Shield of California, recorded April, 2010. In this segment, Kevin and Seth discuss the future of media.
Interview between Didit CEO Kevin Lee and Seth Berman, Marketing Director of Blue Shield of California, recorded April, 2010. In this segment, Kevin and Seth discuss the changing definition of search marketing.
Interview between Didit CEO Kevin Lee and Meaghan Schaefer Chief Marketing Officer, Edo Interactive, recorded April, 2010. In this segment, Kevin and Meaghan discuss how social media is impacting the affiliate marketing landscape.
Interview between Didit CEO Kevin Lee and Meaghan Schaefer Chief Marketing Officer, Edo Interactive, recorded April, 2010. In this segment, Kevin and Meaghan discuss the use of attribution models in affiliate marketing.
Interview between Didit CEO Kevin Lee and Meaghan Schaefer Chief Marketing Officer, Edo Interactive, recorded April, 2010. In this segment, Kevin and Meaghan discuss cross-channel consumer behavior tracking.
Interview between Didit CEO Kevin Lee and Meaghan Schaefer Chief Marketing Officer, Edo Interactive, recorded April, 2010. In this segment, Kevin and Meaghan discuss the targeting of the “Millenials” demographic.
Interview between Didit CEO Kevin Lee and Meaghan Schaefer Chief Marketing Officer, Edo Interactive, recorded April, 2010. In this segment, Kevin and Meaghan discuss mistakes made by CMOs (Chief Marketing Officers) in respect to online media and marketing.
Interview between Didit CEO Kevin Lee and Meaghan Schaefer Chief Marketing Officer, Edo Interactive, recorded April, 2010. In this segment, Kevin and Meaghan discuss how CMOs should evaluate new media channels with high potential but limited history.
Interview between Didit CEO Kevin Lee and Meaghan Schaefer Chief Marketing Officer, Edo Interactive, recorded April, 2010. In this segment, Kevin and Meaghan discuss the future of media.