Thursday, June 8, 2023
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Groupon still offering medical deals, Dental Fee Splitting?

I assist with marketing my wife’s cognitive therapy practice, but watching Groupon and others continue to offer deals in licensed medical areas is like doing 65 MPH (ten above the limit) on the highway and seeing 18 consecutive cars blow by you at 90 MPH plus.  You are tempted to hit the gas but know if you follow the pack you’ll probably be the one bagged.

Today I got:

Smile Arts of NY – Midtown South Central

Zoom Teeth Whitening or Complete Dental-Implant Procedure with X-rays and Porcelain Crown (Up to 84% Off)

It’s tempting to fall in behind these medical practitioners on behalf of my wife’s business and hit the gas. But I’m not risking my wife’s NY State Psychologist license just to craft some cool Groupon deal (like a dating or relationship power session).

Groupon seems to me to clearly be fee splitting and in NY state that’s a no-no for both the practitioner and the fee recipient.

Exasperating.  I with it would get resolved via a clarification in law or a legal challenge.

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Kevin Lee, Did-it.com Co-Founder & Executive Chairman is an acknowledged search engine marketing expert. Kevin's weekly column for JupiterMedia's ClickZ is read by thousands as are his regular quotes in the news media including the Wall Street Journal, Business Week, the New York Times, CNET, USA Today, and the San Jose Mercury News. Dozens of industry conferences invite Kevin to share his knowledge and expertise. His opinion is also valued by industry analysts and the investment community. When speaking at conferences his mission is to teach the best practices in search engine marketing. Kevin received an MBA from the Yale School of Management in 1992.
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