My Bio:
Kevin Lee an industry pioneer in Search Engine Marketing was introduced at several conferences recently as the “godfather of search” due to Kevin’s tenure and experience. However, Kevin’s digital marketing expertise extends beyond SEM / SEO encompassing social and display media as well as other forms of digital marketing. Kevin’s four books include Search Engine Advertising and Kevin also has authored hundreds of columns, shared strategic and tactical best practices at over 400 conferences and seminars as a speaker, keynoting many.
Kevin Lee Co-Founded Didit a leading digital-first marketing firm in 1996. He is also the founder of GivingForward.org a cause marketing nonprofit. Kevin invents marketing technology solutions for clients and as independent businesses, including launching We-Care ($8+ million for nonprofits via cause-marketing) and other platforms. Kevin has written 4 books, engaged in 500+speaking engagements, and published 700+ articles on marketing. Kevin received his MBA from Yale and lives in the NYC area.
Kevin also founded We-Care.com – $8+ million generated for nonprofits. With 25+ years of digital marketing experience, 3 commercially published books, 500+ speaking engagements, and 780+ published columns, Kevin Lee, is a Digital Marketing pioneer. Kevin’s recent inventions include a nonprofit ad exchange for PSAs. He also is launching a new HyperLocal SEO platform under Didit.
Kevin earned his MBA from Yale School of Management in 1992 and lives in Scarsdale with his wife Dr. Allison Kahner (a Psychologist who also dabbles in real estate as the leading broker for Phillips Club Resales) and is a FT mom of two kids to boot. Kevin was recognized as an Ernst & Young Entrepreneur Of The Year® 2008 and 2009 Award Finalist in Metro New York Area.
Kevin Lee served on the following Boards (in addition to the ventures he founded):
1) SEMPO Search Engine Marketing Professional Organization (nonprofit): Board of Directors (emeritus, 9 years)
2) Discount Coupons, Inc.: Board of Directors (emeritus)
Books
- The Eyes Have It. Hardcover – September 11, 2007 ISBN-10: 0974380660
- The Truth About Pay-Per-Click Search Advertising Paperback – March 29, 2009 ISBN-10: 0789738325
- Search Engine Advertising New Riders; 2 edition (May 29, 2009) ISBN-10: 0321495993
Awards and Recognition
- 2008 Recipient of the Direct Marketing Club of New York, Mal Dunn Leadership Award
- Finalist: Metro New York Ernst & Young Entrepreneur Of The Year(R) 2008 Award
- 2008 B-to-B Magazine’s Who’s Who – Search
- 2008 – 2016Â GLG Leader
- 2007 Didit number 12 position on Deloitte’s Fast 500
- 2007 Didit number 137 on the Inc 500
- 2007 Released Book, “The Eyes Have It” to critical acclaim
- 2005 Co-Leads research into the Golden Triangle of search
- 2005 Elected Chair of Search Engine Marketing Professionals (SEMPO)
- 2003 Founding BOD member, SEMPO
- 1998 Ad Club of NYC, Crystal Apple Award Recipient
Published Articles, ClickZ.com (link to new page)
Speaking Engagements (not up-to-date):
- 2004 Ad-Tech New York November 8- 10, 2004
- 2004 The Power of eMarketing (eMarketing Association) September 21- 22, 2004, Boston
- 2004 Search Engine Strategies Conference, San Jose August 2 – 5, 2004 (pending confirmation)
- 2004 BoDog SportsBetting and Wagering Conference July 28- 30, 2004, Las Vegas
- 2004 Ad-Tech Chicago July 12- 13, 2004 (pending confirmation)
- 2004 Affiliate Summit Conference and Cruise June 24- 27, 2004
- 2004 KioskCom, Marketing and Optimizing your Search Engine Processes, Santa Barbara June 14- 16, 2004
- 2004 Ad-Tech San Francisco May 24 – 26, 2004
- 2004 Boston Interactive Media Assiciation May 20, 2004
- 2004 Search Engine Strategies Conference, Toronto May 11 – 12, 2004
- 2004 Shop.org, Scottsdale April 22 – 23, 2004
- 2004 ISPCon, April 14th, 2004, Washington, DC
- 2004 DMA Birect Marketing to Business March 22 – 24, 2004, Lake Buena Vista, Fl
- 2004 Politics Online Conference March 11, 2004, Washington DC GWU
- 2004 The Power of eMarketing (eMarketing Association) March 9- 10, 2004, San Francisco
- 2004 Search Engine Strategies Conference, New York March 1 – 4, 2004
- 2004 Webmasterworld, PubConference February 26 – 28, 2004, Orlando, Fl
- 2004 DMA/AIM, Net.Marketing Conference February 24 – 26, 2004, NYC
- 2004 eTail Conference February 23 2004, Palm Springs
- 2004 Search Engine Success: 7 Ideas Worth Stealing February 11 2004, Audio Conference and Online Chat
- 2004 iBreakfast: ONLINE MARKETING: SEARCH, NOT SPAM January 21, 2004, NYC, 8AM – 10AM
- 2003 Search Engine Strategies Conference, Chicago December 9 – 11, 2003
- 2003 Ad-Tech New York November 3-5, 2003
- 2003 Affiliate Summit New York November 3, 2003
- 2003 Digital Directories and Interactive Local Media October 22-24, 200, Alexandria, VA
- 2003 DMA Annual Conference October 12-14, 200, Orlando, FL
- 2003 IAB Advertisers Forum: It’s What’s NEW in Interactive Advertising September 10, 2003
- 2003 Search Engine Strategies Conference, San Jose August 18 to 21, 2003
- 2003 eTail 2003 August 11-14, 2003
- 2003 Jupiter Advertising Forum July 30 – 31, 2003
- 2003 IAB Search Marketing Road Show July 15, 17 and 21, 2003
- 2003 Frost and Sulivan Sales & Marketing 2003, East: 4th Annual Executive Summit July 13-17, 2003
- 2003 Ad-Tech San Francisco June 16 – 18, 2003 (no specific session to speak at but we are at booth 209. Stop by and say hi!)
- 2003 DMDays New York June 4, 2003
- 2003 Annual Catalog Conference June 1 to 3, 2003
- 2003 DMA Net.Marketing Solutions Lab May 5 to 7, 2003
- 2003 New York University’s Business Ownership, Self-Employment & Entrepreneurship Conference April 26, 2003
- 2003 Gaspedal, Feast For Smart Marketers VIP Dinner April 7, 2003
- 2003 U.S. Bancorp Piper Jaffray Search Symposium March 18, 2003 @12:15 (webcast for 30 days)
- 2003 DMCNY Search Engine Marketing March 13, 2003
- 2002 Internet.com’s Search Engine Strategies 2002 (Dallas) December 11-12, 2002
- 2002 AIM’s Dinner and a Deal (NYC) November 19th, 2002
- 2002 Internet.com’s Search Engine Strategies 2002 (San Jose) August 12 – 14, 2002
- 2002 SAEC Marketing 101 for Start-ups and Entrepreneurs July 24, 2002 PM
- 2002 LTBN – Online Sales, Lead Generation, and Search Engine Marketing July 24, 2002 AM
- 2002 TechxNY, Selling Online, June 26, 2002
- 2002 Direct Marketing Days NY June 17th to 19th, 2002 NYC
- 2002 NYNMA Sales and Marketing SIG, Effective Search Engine Marketing, April 30th, 2002
- 2002 Internet.com’s Search Engine Strategies 2002 (Boston) March 4 – 5, 2002
- 2001 INTERNET World Fall (NY) December 12-16, 2001
- 2001 Ad-Tech NY December 4-6, 2001
- 2001 Internet.com’s Search Engine Strategies 2001 (Dallas) November 14 – 15, 2001
- 2001 Internet.com’s Search Engine Strategies 2001 (San Francisco)
- 2001 SRI Branding for Financial Services Conference
- 2001 Connecticut Technology Council (Internet Marketing Conference)
- 2001 South Dakota Advertising Federation
- 2001 Direct Marketing Days NY
- 2001 IIR-NY Online Advertising Metrics
- 2001 Internet World LA
- 2001 Internet Publishing Expo NYC
- 2001 Direct Marketing Association Net.Marketing Conference
- 2001 New York Advertising Club “Plain Talk about Technologyâ€
- 2001 Direct Marketing Association E-mail Marketing Forum / Orlando
- 2000 Breakfastnetwork.com , Internet Marketing and Visibility
- 2000 Evision, Internet Marketing Conference, IIR, San Francisco
- 2000 E-mail marketing conference IQPC New York
- 2000 Viral Marketing Conference, NYC Institute for International Research
- 2000 EshowNY, the first Consumer Internet show at Madison Square Garden
- 2000 E-mail Marketing Conference NYC Institute for International Research
- 2000 New York Software Industry Association
- 2000 Guest Lecturer Pace University
- 2000 Direct Marketing Association, Carolinas Chapter
- 2000 Only In America Entrepreneurship Conference
- 2000 Alley To The Valley Venture Capital Conference
- 2000 New York Advertising Club “Plain Talk about Technologyâ€
- 1999 University Of Connecticut Digital Marketing Conference
- 1999 Advertising.com Web-Expo 99 Baltimore
- 1999 New York Advertising Club “Plain Talk about Technologyâ€
- 1999 National Trade Circulation Foundation, annual meeting, resulted in article in Folio Magazine.
- 1998 New York Advertising Club “Plain Talk about Technologyâ€
- 1997 New York Advertising Club “Interactive Roundtableâ€
- 1992 Yale School Of Management (Chaired and facilitated the Eugene Kummel Lecture Series)
Kevin Lee Co-Founded Didit a leading digital-first marketing firm in 1996. He is also the founder of GivingForward.org a cause marketing nonprofit. Kevin invents marketing technology solutions for clients and as independent businesses, including launching We-Care ($8+ million for nonprofits via cause-marketing) and other platforms. Kevin has written 4 books, engaged in 500+speaking engagements, and published 700+ articles on marketing. Kevin received his MBA from Yale and lives in the NYC area.