Gian Fulgoni on Online Advertising Metrics
Interview between Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore, on online advertising metrics.
Permalink Comments off
Archive for Gian Fulgoni
Gian Fulgoni on The Click: Is It a Relevant Metric For Display Advertising?
Interview between Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore, on whether the click is still a relevant online metric.
Permalink Comments off
Gian Fulgoni on CMO Mistakes
Interview between Kevin Lee, CEO or Didit, and Gian Fulgoni, Chairman and Founder of comScore, on mistakes currently being made by CMOs (Chief Marketing Officers) relating to online media.
Permalink Comments off
Gian Fulgoni on Online Testing and Experimentation
Interview between Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore, on online experimentation and test marketing.
Permalink Comments off
Gian Fulgoni on The Future of Media
Interview between Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore, on the future of online media.
Permalink Comments off
Gian Fulgoni on Media Attribution
Interview between Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore, on media attribution models.
Permalink Comments off
Gian Fulgoni on Online Spending by CPG Companies
Interview between Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore, on online spending by CPG (Consumer Packaged Goods) companies.
Permalink Comments off
Gian Fulgoni on Possible Online Advertising Regulations
Interview between Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore, on possible online advertising regulations.
Permalink Comments off
Gian Fulgoni on Taking Credit For “The Last Click”
Interview between Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore, on whether search is taking too much credit for “the last click.”
Permalink Comments off