Gian Fulgoni on Online Advertising Metrics
Interview between Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore, on online advertising metrics.
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Interview between Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore, on online advertising metrics.
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Interview between Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore, on whether the click is still a relevant online metric.
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Interview between Kevin Lee, CEO or Didit, and Gian Fulgoni, Chairman and Founder of comScore, on mistakes currently being made by CMOs (Chief Marketing Officers) relating to online media.
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Interview between Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore, on online experimentation and test marketing.
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Interview between Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore, on the future of online media.
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Interview between Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore, on media attribution models.
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Interview between Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore, on online spending by CPG (Consumer Packaged Goods) companies.
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Interview between Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore, on possible online advertising regulations.
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Interview between Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore, on whether search is taking too much credit for “the last click.”
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