Lizzie Schreier

Lizzie Schreier on Selling Digital Marketing to Senior Management

Interview between Didit CEO Kevin Lee and Lizzie Schreier, Senior Marketing Manager, Allstate Insurance. In this segment, Kevin and Lizzie discuss the task of selling digital marketing programs to senior management.

Lizzie Schreier

Comments Off on Lizzie Schreier on Selling Digital Marketing to Senior Management

Permalink

Lizzie Schreier on Advantages of Traditional Marketing Organizations

Interview between Didit CEO Kevin Lee and Lizzie Schreier, Senior Marketing Manager, Allstate Insurance. In this segment, Kevin and Lizzie discuss the advantages enjoyed by traditional, non-digital marketing organizations.

Lizzie Schreier

Comments Off on Lizzie Schreier on Advantages of Traditional Marketing Organizations

Permalink

Lizzie Schrieier on Getting Management Approval For Social Media Programs

Interview between Didit CEO Kevin Lee and Lizzie Schreier, Senior Marketing Manager, Allstate Insurance. In this segment, Kevin and Lizzie discuss how to get buy-in from senior management for social media programs.

Lizzie Schreier
Social Media

Comments Off on Lizzie Schrieier on Getting Management Approval For Social Media Programs

Permalink

Lizzie Schreier on Breaking Down Marketing “Silos”

Interview between Didit CEO Kevin Lee and Lizzie Schreier, Senior Marketing Manager, Allstate Insurance. In this segment, Kevin and Lizzie discuss the need to abolish traditional marketing silos thwarting the integration of cross-channel marketing efforts.

Lizzie Schreier

Comments Off on Lizzie Schreier on Breaking Down Marketing “Silos”

Permalink

Lizzie Schreier on New Media Evaluation

\

Interview between Didit CEO Kevin Lee and Lizzie Schreier, Senior Marketing Manager, Allstate Insurance. In this segment, Kevin and Lizzie discuss how CMOs (Chief Marketing Officers) need to approach the evaluation of new media forms.

Lizzie Schreier
Media Planning

Comments Off on Lizzie Schreier on New Media Evaluation

Permalink

Lizzie Schreier on The Future of Media

Interview between Didit CEO Kevin Lee and Lizzie Schreier, Senior Marketing Manager, Allstate Insurance. In this segment, Kevin and Lizzie discuss the future of electronic media.

Future of Media
Lizzie Schreier

Comments Off on Lizzie Schreier on The Future of Media

Permalink

Lizzie Schreier on Defining “Search Marketing”

Interview between Didit CEO Kevin Lee and Lizzie Schreier, Senior Marketing Manager, Allstate Insurance. In this segment, Kevin and Lizzie discuss the evolving definition of the term “search marketing.”

Lizzie Schreier
Search Marketing

Comments Off on Lizzie Schreier on Defining “Search Marketing”

Permalink