October 8, 2010 at 9:31 am
· Filed under Maria Mandel
Interview between Didit CEO Kevin Lee and Maria Mandel, Vice President, Media & Marketing, Innovation, AT&T. In this segment, Kevin and Maria discuss the evolution of digital ad creative. Recorded October, 2010.
October 8, 2010 at 9:30 am
· Filed under Maria Mandel
Interview between Didit CEO Kevin Lee and Maria Mandel, Vice President, Media & Marketing, Innovation, AT&T. In this segment, Kevin and Maria discuss “over the top” content consumption. Recorded October, 2010.
October 8, 2010 at 9:27 am
· Filed under Maria Mandel
Interview between Didit CEO Kevin Lee and Maria Mandel, Vice President, Media & Marketing, Innovation, AT&T. In this segment, Kevin and Maria discuss content consumption trends. Recorded October, 2010.
October 8, 2010 at 9:24 am
· Filed under Maria Mandel
Interview between Didit CEO Kevin Lee and Maria Mandel, Vice President, Media & Marketing, Innovation, AT&T. In this segment, Kevin and Maria discuss mobile commerce.
October 8, 2010 at 9:22 am
· Filed under Maria Mandel
Interview between Didit CEO Kevin Lee and Maria Mandel, Vice President, Media & Marketing, Innovation, AT&T. In this segment, Kevin and Maria discuss the intersection of local and mobile marketing. Recorded October, 2010.
October 8, 2010 at 8:18 am
· Filed under Maria Mandel
Interview between Didit CEO Kevin Lee and Maria Mandel, Vice President, Media & Marketing, Innovation, AT&T. In this segment, Kevin and Maria discuss addressable advertising. Recorded October, 2010.
October 8, 2010 at 8:12 am
· Filed under Maria Mandel
Interview between Didit CEO Kevin Lee and Maria Mandel, Vice President, Media & Marketing, Innovation, AT&T. In this segment, Kevin and Maria discuss “over the top” content consumption. Recorded October, 2010.
Interview between Didit CEO Kevin Lee and Maria Mandel, Vice President, Media & Marketing, Innovation, AT&T. In this segment, Kevin and Maria discuss mistakes frequently made by CMOs (Chief Marketing Officers) and marketing teams with respect to online media and marketing. Recorded October, 2010.
Interview between Didit CEO Kevin Lee and Maria Mandel, Vice President, Media & Marketing, Innovation, AT&T. In this segment, Kevin and Maria discuss how CMOs (Chief Marketing Officers) and marketing teams should approach the task of evaluating digital media channels. Recorded October, 2010.
Interview between Didit CEO Kevin Lee and Maria Mandel, Vice President, Media & Marketing, Innovation, AT&T. In this segment, Kevin and Maria discuss the future of media. Recorded October, 2010.