2010 10 26
Dave Pasternack
Media Planning
Paid Search
Search Marketing
SEO
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Sometimes when I'm researching something and want input from others, its easier to post here than share GSuite docs.
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Dave Pasternack
Media Planning
Paid Search
Search Marketing
SEO
Comments Off on Kevin Lee and Dave Pasternack Debate Issues of the Day
Interview between Didit CEO Kevin Lee and Maria Mandel, Vice President, Media & Marketing, Innovation, AT&T. In this segment, Kevin and Maria discuss how CMOs (Chief Marketing Officers) and marketing teams should approach the task of evaluating digital media channels. Recorded October, 2010.
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Interview between Didit CEO Kevin Lee and Lizzie Schreier, Senior Marketing Manager, Allstate Insurance. In this segment, Kevin and Lizzie discuss how CMOs (Chief Marketing Officers) need to approach the evaluation of new media forms.
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Interview between Didit CEO Kevin Lee and Avinash Kaushik, Analytics Evangelist, Google, recorded May 2010. In this segment, Kevin and Avinash discuss how CMOs (Chief Marketing Officers) should evaluate new forms of media.
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Interview between Kevin Lee, CEO of Didit, and Wenda Harris Millard, President, Media Link LLC. In this segment, Wenda discusses the evolution of media buying.
Media Planning
Wenda Harris Millard
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Interview between Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore, on online experimentation and test marketing.
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Interview between Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore, on media attribution models.
Gian Fulgoni
Media Planning
Online Ad Metrics
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Interview between Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore, on whether search is taking too much credit for “the last click.”
Gian Fulgoni
Media Planning
Online Ad Metrics
Paid Search
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Interview between Kevin Lee, CEO of Didit, and Joanne Bradford, SVP, Yahoo. In this segment, Joanne discusses online experimentation and testing.
Joanne Bradford
Media Planning
Yahoo
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Interview between Kevin Lee, CEO of Didit, and Joanne Bradford, SVP, Yahoo. In this segment, Joanne discusses the requirements of a modern media plan.