2010 10 26
Dave Pasternack
Media Planning
Paid Search
Search Marketing
SEO
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{ Category Archives }
Media Planning
Maria Mandel on Evaluating Digital Media Channels
Interview between Didit CEO Kevin Lee and Maria Mandel, Vice President, Media & Marketing, Innovation, AT&T. In this segment, Kevin and Maria discuss how CMOs (Chief Marketing Officers) and marketing teams should approach the task of evaluating digital media channels. Recorded October, 2010.
2010 10 08
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Lizzie Schreier on New Media Evaluation
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Interview between Didit CEO Kevin Lee and Lizzie Schreier, Senior Marketing Manager, Allstate Insurance. In this segment, Kevin and Lizzie discuss how CMOs (Chief Marketing Officers) need to approach the evaluation of new media forms.
2010 07 09
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Avinash Kaushik on New Media Evaluation
Interview between Didit CEO Kevin Lee and Avinash Kaushik, Analytics Evangelist, Google, recorded May 2010. In this segment, Kevin and Avinash discuss how CMOs (Chief Marketing Officers) should evaluate new forms of media.
2010 07 02
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Wenda Harris Millard on The Evolution of Media Buying
Interview between Kevin Lee, CEO of Didit, and Wenda Harris Millard, President, Media Link LLC. In this segment, Wenda discusses the evolution of media buying.
2009 11 24
Media Planning
Wenda Harris Millard
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Gian Fulgoni on Online Testing and Experimentation
Interview between Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore, on online experimentation and test marketing.
2009 10 20
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Gian Fulgoni on Media Attribution
Interview between Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore, on media attribution models.
2009 10 20
Gian Fulgoni
Media Planning
Online Ad Metrics
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Gian Fulgoni on Taking Credit For “The Last Click”
Interview between Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore, on whether search is taking too much credit for “the last click.”
2009 10 20
Gian Fulgoni
Media Planning
Online Ad Metrics
Paid Search
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Joanne Bradford on Online Experimentation and Testing
Interview between Kevin Lee, CEO of Didit, and Joanne Bradford, SVP, Yahoo. In this segment, Joanne discusses online experimentation and testing.
2009 10 13
Joanne Bradford
Media Planning
Yahoo
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Joanne Bradford on The New Media Plan
Interview between Kevin Lee, CEO of Didit, and Joanne Bradford, SVP, Yahoo. In this segment, Joanne discusses the requirements of a modern media plan.