Media Planning

Kevin Lee and Dave Pasternack Debate Issues of the Day

Dave Pasternack
Media Planning
Paid Search
Search Marketing
SEO

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Maria Mandel on Evaluating Digital Media Channels

Interview between Didit CEO Kevin Lee and Maria Mandel, Vice President, Media & Marketing, Innovation, AT&T. In this segment, Kevin and Maria discuss how CMOs (Chief Marketing Officers) and marketing teams should approach the task of evaluating digital media channels. Recorded October, 2010.

Maria Mandel
Media Planning

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Lizzie Schreier on New Media Evaluation

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Interview between Didit CEO Kevin Lee and Lizzie Schreier, Senior Marketing Manager, Allstate Insurance. In this segment, Kevin and Lizzie discuss how CMOs (Chief Marketing Officers) need to approach the evaluation of new media forms.

Lizzie Schreier
Media Planning

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Avinash Kaushik on New Media Evaluation

Interview between Didit CEO Kevin Lee and Avinash Kaushik, Analytics Evangelist, Google, recorded May 2010. In this segment, Kevin and Avinash discuss how CMOs (Chief Marketing Officers) should evaluate new forms of media.

Avinash Kaushik
Media Planning

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Wenda Harris Millard on The Evolution of Media Buying

Interview between Kevin Lee, CEO of Didit, and Wenda Harris Millard, President, Media Link LLC. In this segment, Wenda discusses the evolution of media buying.

Media Planning
Wenda Harris Millard

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Gian Fulgoni on Online Testing and Experimentation

Interview between Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore, on online experimentation and test marketing.

Gian Fulgoni
Media Planning

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Gian Fulgoni on Media Attribution

Interview between Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore, on media attribution models.

Gian Fulgoni
Media Planning
Online Ad Metrics

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Gian Fulgoni on Taking Credit For “The Last Click”

Interview between Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore, on whether search is taking too much credit for “the last click.”

Gian Fulgoni
Media Planning
Online Ad Metrics
Paid Search

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Joanne Bradford on Online Experimentation and Testing

Interview between Kevin Lee, CEO of Didit, and Joanne Bradford, SVP, Yahoo. In this segment, Joanne discusses online experimentation and testing.

Joanne Bradford
Media Planning
Yahoo

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Joanne Bradford on The New Media Plan

Interview between Kevin Lee, CEO of Didit, and Joanne Bradford, SVP, Yahoo. In this segment, Joanne discusses the requirements of a modern media plan.

Joanne Bradford
Media Planning
Yahoo

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