Archive for Online Ad Metrics

Why I registered the FlamingPole.com domain

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Gian Fulgoni on Online Advertising Metrics

Interview between Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore, on online advertising metrics.

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Gian Fulgoni on The Click: Is It a Relevant Metric For Display Advertising?

Interview between Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore, on whether the click is still a relevant online metric.

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Gian Fulgoni on Media Attribution

Interview between Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore, on media attribution models.

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Gian Fulgoni on Taking Credit For “The Last Click”

Interview between Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore, on whether search is taking too much credit for “the last click.”

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