Archive for Paid Search

Kevin Lee and Dave Pasternack Debate Issues of the Day

October 26, 2010 at 8:15 am · Filed under Dave Pasternack, Media Planning, Paid Search, Search Marketing, SEO

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Gian Fulgoni on Taking Credit For “The Last Click”

October 20, 2009 at 5:48 am · Filed under Gian Fulgoni, Media Planning, Online Ad Metrics, Paid Search

Interview between Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore, on whether search is taking too much credit for “the last click.”

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