2010 10 26
Dave Pasternack
Media Planning
Paid Search
Search Marketing
SEO
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Paid Search
Gian Fulgoni on Taking Credit For “The Last Click”
Interview between Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore, on whether search is taking too much credit for “the last click.”
2009 10 20
Gian Fulgoni
Media Planning
Online Ad Metrics
Paid Search
Comments Off on Gian Fulgoni on Taking Credit For “The Last Click”