Paid Search

Kevin Lee and Dave Pasternack Debate Issues of the Day

Dave Pasternack
Media Planning
Paid Search
Search Marketing
SEO

Comments Off on Kevin Lee and Dave Pasternack Debate Issues of the Day

Permalink

Gian Fulgoni on Taking Credit For “The Last Click”

Interview between Kevin Lee, CEO of Didit, and Gian Fulgoni, Chairman and Founder of comScore, on whether search is taking too much credit for “the last click.”

Gian Fulgoni
Media Planning
Online Ad Metrics
Paid Search

Comments Off on Gian Fulgoni on Taking Credit For “The Last Click”

Permalink