Archive for Pam Horan

Pam Horan on 2009’s Most Important News For CMOs

February 5, 2010 at 8:49 am · Filed under Pam Horan

Interview between Didit CEO Kevin Lee and Online Publishers Association President Pam Horan. In this segment, Kevin and Pam discuss the most signficant news developments for CMOs in 2009.

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Pam Horan on New Online Ad Formats

February 5, 2010 at 8:47 am · Filed under Pam Horan

Interview between Didit CEO Kevin Lee and Online Publishers Association President Pam Horan. In this segment, Kevin and Pam discuss new online ad formats.

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Pam Horan on Publishers’ “Love-Hate” Relationship With Search Engines

February 5, 2010 at 8:44 am · Filed under Pam Horan, Search Marketing

Interview between Didit CEO Kevin Lee and Online Publishers Association President Pam Horan. In this segment, Kevin and Pam discuss the ambivalent relationship which online publishers have had toward search engines and ad networks.

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Pam Horan on CMO Mistakes

February 5, 2010 at 8:42 am · Filed under CMO Mistakes, Pam Horan

Interview between Didit CEO Kevin Lee and Online Publishers Association President Pam Horan. In this segment, Kevin and Pam discuss mistakes frequently made by CMOs in respect to online marketing and advertising.

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Pam Horan on The Future of Media

February 5, 2010 at 8:39 am · Filed under Future of Media, Pam Horan

Interview between Didit CEO Kevin Lee and Online Publishers Association President Pam Horan. In this segment, Kevin and Pam discuss the future of electronic media.

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