Archive for Peter Shankman

Peter Shankman on HARO

October 2, 2009 at 9:52 am · Filed under Peter Shankman

In this excerpt from the Marketing Obsessions interview between Kevin Lee and Peter Shankman, Peter discusses the origin of HARO (Help a Reporter Out).

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Peter Shankman on CMO Mistakes

October 2, 2009 at 9:50 am · Filed under CMO Mistakes, Peter Shankman

In this excerpt from the Marketing Obsessions interview between Kevin Lee and Peter Shankman, Peter discusses the top mistakes made by CMOs (Chief Marketing Officers) in 2009.

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Peter Shankman on The Future of News

October 2, 2009 at 9:48 am · Filed under Future of Media, Peter Shankman

In this excerpt from the Marketing Obsessions interview between Kevin Lee and Peter Shankman, Peter discusses the future of media and news.

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Peter Shankman on Favorite PR Stories

October 2, 2009 at 9:46 am · Filed under Peter Shankman

In this excerpt from from the Marketing Obsessions interview between Kevin Lee and Peter Shankman, Peter discusses his favorite PR stories.

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