Sam Yagan on OKCupid.com’s Marketing Program
Interview between Didit CEO Kevin Lee and Sam Yagan OKCupid.com’s CEO and Co-Founder. In this segment, Kevin and Sam discuss OKCupid.com’s online marketing strategy.
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Archive for Sam Yagan
Sam Yagan on CMO Mistakes
Interview between Didit CEO Kevin Lee and Sam Yagan, OKCupid.com’s CEO and Co-Founder. In this segment, Kevin and Sam discuss mistakes made by CMOs (Chief Marketing Officers) in respect to online media and marketing.
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Sam Yagan on New Media Evaluation
Interview between Didit CEO Kevin Lee and Sam Yagan OKCupid.com’s CEO and Co-Founder. In this segment, Kevin and Sam discuss how CMOs (Chief Marketing Officers) should evaluate new forms of media and marketing.
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Sam Yagan on The Future of Media
Interview between Didit CEO Kevin Lee and Sam Yagan, OKCupid.com’s CEO and Co-Founder. In this segment, Kevin and Sam discuss how traditional media channels will be impacted as more money flows online to follow online customers.
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Sam Yagar on Using Brand Preference as a Trigger For Targeted Advertising
Interview between Didit CEO Kevin Lee and Sam Yagan, OKCupid.com’s CEO and Co-Founder. In this segment, Kevin and Sam discuss how brand preference and brand usage can serve as useful triggers for targeted advertising.
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Sam Yagan on Leveraging Social Networks
Interview between Didit CEO Kevin Lee and Sam Yagan, OKCupid.com’s CEO and Co-Founder. In this segment, Kevin and Sam discuss how OKCupid.com is using Facebook to acquire more customers.
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