Archive for Search Marketing

Bruce Clay on Social Media and SEO

Interview between Didit CEO Kevin Lee and Bruce Clay Inc. CEO Bruce Clay, recorded at Ad:Tech New York, November, 2010. In this segment, Kevin and Bruce discuss social media and SEO.

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Bruce Clay on Personalization and SEO

Interview between Didit CEO Kevin Lee and Bruce Clay Inc. CEO Bruce Clay, recorded at Ad:Tech New York, November, 2010. In this segment, Kevin and Bruce discuss personalization and SEO.

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Bruce Clay on Changes to the Local SERP

Interview between Didit CEO Kevin Lee and Bruce Clay Inc. CEO Bruce Clay, recorded at Ad:Tech New York, November, 2010. In this segment, Kevin and Bruce discuss Changes to the Local SERP (Search Engine Results Page).

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Bruce Clay on Search Engine Algorithm Differentiation

Interview between Didit CEO Kevin Lee and Bruce Clay Inc. CEO Bruce Clay, recorded at Ad:Tech New York, November, 2010. In this segment, Kevin and Bruce discuss search engine algorithm differentiation.

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Kevin Lee and Dave Pasternack Debate Issues of the Day

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Doug Loots on SEM Agency Relationships

Interview between Didit CEO Kevin Lee and Doug Loots, Online Marketing Manager, Wells Fargo. In this segment, Kevin and Doug discuss SEM agency relationships.

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Doug Loots on the Evolving Definition of Search Marketing

Interview between Didit CEO Kevin Lee and Doug Loots, Online Marketing Manager, Wells Fargo. In this segment, Kevin and Doug discuss the evolving definition of search marketing.

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Steve Isaac on Defining “Search Marketing”

Interview between Didit CEO Kevin Lee and Steve Isaac, CEO, EducationDynamics. Recorded July 2010. In this segment, Kevin and Steve discuss the evolving definition of “search marketing.”

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Deborah Swider on Defining “Search Marketing”

Interview between Didit CEO Kevin Lee and Deborah Swider, eMarketing Manager, ASPCA. Recorded July 2010. In this segment, Kevin and Deborah discuss the changing definition of “search marketing.”

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Lizzie Schreier on Defining “Search Marketing”

Interview between Didit CEO Kevin Lee and Lizzie Schreier, Senior Marketing Manager, Allstate Insurance. In this segment, Kevin and Lizzie discuss the evolving definition of the term “search marketing.”

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Avinash Kaushik on Defining “Search Marketing”

Interview between Didit CEO Kevin Lee and Avinash Kaushik, Analytics Evangelist, Google, recorded May 2010. In this segment, Kevin and Avinash discuss the evolving definition of search marketing.

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Seth Berman on The Changing Definition of Search Marketing

Interview between Didit CEO Kevin Lee and Seth Berman, Marketing Director of Blue Shield of California, recorded April, 2010. In this segment, Kevin and Seth discuss the changing definition of search marketing.

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Meaghan Schaefer on Defining Search Marketing

Interview between Didit CEO Kevin Lee and Meaghan Schaefer Chief Marketing Officer, Edo Interactive, recorded April, 2010. In this segment, Kevin and Meaghan discuss the changing definition of search marketing.

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Steven R. Boal on Evolving Search Channels and Couponing

Interview between Didit CEO Kevin Lee and Coupons.com CEO Steven R. Boal, recorded April, 2010. In this segment, Steven and Kevin discuss how evolving search channels are impacting couponing.

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Jason Teichman on Defining Search Marketing

Interview between Didit CEO Kevin Lee and Jason Teichman, SVP, Marketing & Product Management, Register.com. In this segment, Kevin and Jason discuss how to define search marketing in an era in which this marketing modality is growing increasingly integrated with others. Recorded March, 2010.

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