Search Marketing

Laura Santos on Defining Search Marketing

Interview between Didit CEO Kevin Lee and Danskin’s Laura Santos. In this segment, Kevin and Laura discuss how to define search marketing.

Laura Santos
Search Marketing

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Todd Whitley on Search Marketing For Non-Profits

Interview between Didit CEO Kevin Lee and Todd Whitley, of the Leukemia & Lymphoma Society, on the issue of the value of SEM for non-profit organizations.Recorded February, 2010.

Search Marketing
Todd Whitley

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Pam Horan on Publishers’ “Love-Hate” Relationship With Search Engines

Interview between Didit CEO Kevin Lee and Online Publishers Association President Pam Horan. In this segment, Kevin and Pam discuss the ambivalent relationship which online publishers have had toward search engines and ad networks.

Pam Horan
Search Marketing

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Rebecca Lieb on SEO 2.0

Interview between Kevin Lee, CEO of Didit, and Rebecca Lieb, VP at Econsultancy, on emerging forms of SEO (AKA “SEO 2.0”).

Rebecca Lieb
Search Marketing
SEO

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