Interview between Didit CEO Kevin Lee and Todd Whitley, of the Leukemia & Lymphoma Society, on lessons learned from this social media experiment. Recorded February, 2010.
Permalink Comments off
Interview between Didit CEO Kevin Lee and Todd Whitley, of the Leukemia & Lymphoma Society, on how to leverage social media to motive customers. Recorded February, 2010.
Permalink Comments off
Interview between Didit CEO Kevin Lee and Todd Whitley, of the Leukemia & Lymphoma Society, on how “superusers” drive increasing levels of donations and other positive behavior for non-profit organizations. Recorded February, 2010.
Permalink Comments off
Interview between Didit CEO Kevin Lee and Todd Whitley, of the Leukemia & Lymphoma Society, on whether CMOs and other marketing decision makers should launch their own social network platforms or piggy-back on existing ones.Recorded February, 2010.
Permalink Comments off
Interview between Didit CEO Kevin Lee and Todd Whitley, of the Leukemia & Lymphoma Society, on mistakes made by CMOs (Chief Marketing Officers) at non-profits in respect to online media decisions.Recorded February, 2010.
Permalink Comments off
Interview between Didit CEO Kevin Lee and Todd Whitley, of the Leukemia & Lymphoma Society, on the question of whether non-profits relay too heavily on direct mail marketing today.Recorded February, 2010.
Permalink Comments off
Interview between Didit CEO Kevin Lee and Todd Whitley, of the Leukemia & Lymphoma Society, on the issue of the value of SEM for non-profit organizations.Recorded February, 2010.
Permalink Comments off
Interview between Didit CEO Kevin Lee and Todd Whitley, of the Leukemia & Lymphoma Society, on how CMOs at non-profits should evaluate new forms of media. Recorded February, 2010.
Permalink Comments off
Interview between Didit CEO Kevin Lee and Todd Whitley, of the Leukemia & Lymphoma Society, on the future of analog and interactive digital media.Recorded February, 2010.
Permalink Comments off