Kevin Lee Random Research & Musings

Interview between Kevin Lee, CEO of Didit, and Wenda Harris Millard, President, Media Link LLC. In this segment, Wenda discusses her latest project, which involves organizational restructuring.

Interview between Kevin Lee, CEO of Didit, and Wenda Harris Millard, President, Media Link LLC. In this segment, Wenda discusses the evolution of media buying.

Interview between Kevin Lee, CEO of Didit, and Wenda Harris Millard, President, Media Link LLC. In this segment, Wenda discusses how marketers should think about and act upon Social Media.

Interview between Kevin Lee, CEO of Didit, and Wenda Harris Millard, President, Media Link LLC. In this segment, Wenda discusses how retailers should regard and use Social Media

Interview between Kevin Lee, CEO of Didit, and Wenda Harris Millard, President, Media Link LLC. In this segment, Wenda discusses the nature of branded entertainment and right and wrong ways to execute it.

Interview between Kevin Lee, CEO of Didit, and Wenda Harris Millard, President, Media Link LLC. In this segment, Wenda discusses mistakes made by CMOs (Chief Marketing Officers) in respect to online media and marketing.

Interview between Kevin Lee, CEO of Didit, and Wenda Harris Millard, President, Media Link LLC. In this segment, Wenda discusses online experimentation and test marketing, and how CMOs (Chief Marketing Officers) should choose between disparate experimental marketing modalities.

Interview between Kevin Lee, CEO of Didit, and Wenda Harris Millard, President, Media Link LLC. In this segment, Wenda discusses the forms of media most likely to suffer as revolutionary changes continue to affect and afflict media.