{ Category Archives }

Yahoo

Joanne Bradford on Yahoo’s New Focus

Interview between Kevin Lee, CEO of Didit, and Joanne Bradford, SVP, Yahoo. In this segment, Joanne discusses Yahoo’s new focus.

2009 10 13

Joanne Bradford
Yahoo

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Joanne Bradford on CMO Mistakes

Interview between Kevin Lee, CEO of Didit, and Joanne Bradford, SVP, Yahoo. In this segment, Joanne discusses mistakes commonly made by CMOs (Chief Marketing Officers).

2009 10 13

CMO Mistakes
Joanne Bradford
Yahoo

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Joanne Bradford on Online Experimentation and Testing

Interview between Kevin Lee, CEO of Didit, and Joanne Bradford, SVP, Yahoo. In this segment, Joanne discusses online experimentation and testing.

2009 10 13

Joanne Bradford
Media Planning
Yahoo

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Joanne Bradford on The Future of Media

Interview between Kevin Lee, CEO of Didit, and Joanne Bradford, SVP, Yahoo. In this segment, Joanne discusses the future of electronic media.

2009 10 13

Future of Media
Joanne Bradford
Yahoo

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Joanne Bradford on The New Media Plan

Interview between Kevin Lee, CEO of Didit, and Joanne Bradford, SVP, Yahoo. In this segment, Joanne discusses the requirements of a modern media plan.

2009 10 13

Joanne Bradford
Media Planning
Yahoo

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Joanne Bradford on Performance Marketing

Interview between Kevin Lee, CEO of Didit, and Joanne Bradford, SVP, Yahoo. In this segment, Joanne discusses performance marketing.

2009 10 13

Joanne Bradford
Performance Marketing
Yahoo

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Joanne Bradford on Yahoo’s New Ad Campaign

Interview between Kevin Lee, CEO of Didit, and Joanne Bradford, SVP, Yahoo. In this segment, Joanne discusses Yahoo’s new “You” Campaign.

2009 10 13

Joanne Bradford
Yahoo

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Joanne Bradford on Social Media and Targeted Online Advertising

Interview between Kevin Lee, CEO of Didit, and Joanne Bradford, SVP, Yahoo. In this segment, Joanne discusses social media and targeted online advertising.

2009 10 13

Joanne Bradford
Social Media
Yahoo

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